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June 21, 2023

Kia PH Targets Double-Digit Growth This 2023

Kia Philippines is targeting to outpace the growth of the local automotive industry this year with double-digit year-on-year gains on the table.

New car sales are steadily rising after a dip in 2020 brought on by pandemic-related lockdowns. With that, the industry is forecasted to grow to 407,000 units this 2023—a year-on-year growth of 10 percent over 2022’s 370,000 units.

Despite supply limitations brought on by challenges to parts and logistics, Kia Philippines still managed to achieve a 19 percent year-on-year growth for the first five months of 2023. With assembly at Kia’s assembly plants now at full blast, the carmaker sees its sales picking up towards the second half of 2023.

So far, January to May 2023 year-to-date sees the Stonic as Kia Philippines’ best-selling model followed by the Soluto and K2500. Moreover, the Carnival MPV improved its share in Kia’s stable from 6 to 12 percent. Check out the full breakdown below.
  • Stonic – 1,017 units (48 percent)
  • Soluto – 394 units (19 percent)
  • K2500 – 340 units (16 percent)
  • Carnival – 240 units (11 percent)
  • Sorento – 61 units (3 percent)
  • EV6 – 6 units (0.3 percent)
  • Others (Picanto, Forte, Seltos, Stinger) – 42 units (2 percent)
Fortified further by the addition of four vehicles—two New Energy Vehicles and two Internal Combustion Engine Vehicles by 2024, Kia will expand its network to 50 full-operating dealerships nationwide. This will allow the brand to reach approximately 90 percent of new car buyers nationwide. These dealers will also incorporate the new Opposites United corporate identity. Existing dealers will adopt the new global standard by 2025 at the latest.

Together with this, Kia Philippines will continue to improve its aftersales experience. Enhanced parts availability nationwide has been made possible thanks to a new partnership with Entrego. This allows for On Time Delivery for emergency parts within Metro Manila.

Kia Philippines is also committed to continuously improving the skills of its sales and aftersales personnel with regular dealer manpower training through certification programs and audits. Key among these programs is the Kia National Skills Cup. This dealer-wide competition showcases the skillfulness of Kia’s aftersales department, and its mission to deliver the best experience to its customers. It is a rigorous competition that includes a theoretical skills test; a practical test; and an on-vehicle scenario-based test. Kia’s 2022 National Skills Cup champion, Harniefer Cortez, is now in Korea to represent the Philippines in the 6th Kia Service Advisor World Competition.


  1. I think they should focus more on ICE models to improve sales figure. Ph infra not yet ready for EV's

    1. Two ICE models are on the way as well:

      One is a refresh, one is an all-new model.

    2. Refresh will probably be the Seltos, since it already got a facelift......the new model I would guess either the Sportage or Carens? I'm leaning more on the latter as its more mass market but I really want it to be the Sportage lol....

  2. Only 6 EV6's sold? Was that a function of limited supply or are Filipinos not really as enthusiastic as the buzz around the launch suggests? I can't blame the market. KIA foisting the more expensive GT to value-conscious buyers suggests they are tone-deaf.

    1. Or maybe limited buyers😁😁😁

    2. That and they're prioritizing Ayala execs on the EV6. Weird move if you ask me. If you try walking into a Kia dealership wanting an EV6, you're facing a 6-month (or even longer) wait. The next 3 to 4 shipments are all reserved for Ayala management (or so I hear).


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