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June 29, 2023

BMW Motorrad Now Offers Motorbike Rental Under Fuel For Life Platform

BMW Motorrad is now offering short-term motorbike rental under its new one-stop shop platform, Fuel For Life.

Fuel For Life provides customers from all over the world with access to an extended range of services, including BMW Motorrad rental from partners spanning 26 countries. Nearly 2,000 rental motorbikes in pristine condition are available.

The platform offers motorbikes enthusiasts to rent their dream motorbike for a weekend or holiday. It also offers the opportunity to test ride motorbikes extensively for a longer period before making a purchase decision.

Customers can find the BMW motorcycle of their choice in just a few clicks. Furthermore, suitable rider equipment and accessories such as panniers or a navigation device can be booked additionally when renting the motorbike.

The system enables binding real-time booking of rental motorbikes, showing the desired rental period at the destination including direct availability of the desired motorbike. Motorcycles can be rented for a period of between one day and a maximum of 28 days.

Certified BMW Motorrad rental partners with trained dealership personnel ensure a professional handover of the motorcycle directly at the booking location.

The program also offers great potential in the tourism sector, too: motorcycle-loving holidaymakers can simply book a motorbike locally during their stay. Feel like crossing a mountain pass on a BMW R 1250 GS or exploring your holiday destination in laid-back style with zero emissions on a BMW CE 04 e-scooter? Everything is possible. The booking can be combined with a predefined route that takes you past the most interesting sights and is already stored on the BMW Motorrad navigation device.

Beyond BMW Motorrad rental, the Fuel For Life platform offers motorcycling enthusiasts all over the world the chance to experience unforgettable moments. Motorbike fans can currently choose from some 50 unique travel, training, and event experiences. These are offered through more than 20 partners in more than 18 countries, with more than 70 dates currently available. Since it is a constantly growing platform, new partners and experiences are being added all the time.

Whether on-road or off-road, over winding mountain passes or along the most beautiful coastal roads – in countries such as Australia, Thailand, South Africa, Korea, Spain, Italy, and Germany – premium partners provide an all-round carefree package for the journey. The principle is simple: arrive, get on the motorbike, and off you go. The Fuel For Life partners take care of the route, overnight stays and catering. Certified BMW Motorrad instructors accompany small groups, providing tips and tricks on motorcycling.

Motorbike enthusiasts get the chance to get a pure adrenaline kick on a racetrack training course or off-road on an enduro training course. They can discover their own personal limits and acquire key skills for safe and challenging riding. The selected training courses take place on world-renowned race tracks throughout Europe or at selected enduro parks. In the event category, motorcycling enthusiasts will find VIP tickets to Superbike World Championship races – including access to the pit lane and paddock – and also festival tickets. Participants do not require a driving license to get take part in events with a great community.

Fuel For Life also provides free route tips for those who prefer to set off on their own. Routes are individually tailored to take in regional highlights and include sightseeing and accommodation tips as well as excellent places to stop for a meal along the way. Customers simply download the relevant GPX files. A skill level is shown for each of the one-day and multi-day tours. The range of routes is currently being expanded and will include many more international options in the future.

Find out more about Fuel For Life here.

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