New car sales dropped 17 percent last April 2026 compared to the previous month. Based on the joint report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Truck Manufacturers Association (TMA) plus industry estimates, new car sales hit 32,400 units last April. This figure is also a decline of 8 percent versus April 2025.
In a statement, CAMPI President Jose Maria Atienza said, “while the market has not fully recovered from last year’s second semester slowdown, this was further affected by the oil crisis with customers carefully considering their car purchase.”
Among CAMPI-TMA members, sales tanked 24.6 percent last April to 27,225 units versus 36,104 units in March 2026. Year-on-year, the decline has hit 18.9 percent (11.8 percent year-to-date versus 2025). These figures already include new CAMPI members such as Luxuriant Automotive Group (GWM) and Geely.
April 2026 Philippine New Car Sales (% Market Share)
- Toyota – 14,284 units (52.47%)
- Mitsubishi – 3,771 units (13.85%)
- Suzuki – 1,339 units (4.92%)
- Geely – 1,119 units (4.11%)*
- Ford – 1,116 units (4.10%)
- Isuzu – 971 units (3.57%)
- Nissan – 689 units (2.53%)
- MG – 598 units (2.20%)
- Kia – 503 units (1.85%)
- Honda – 472 units (1.73%)
- Jetour – 402 units (1.48%)
- Omoda Jaecoo – 352 units (1.29%)
- Hyundai – 341 units (1.25%)
- Chery – 151 units (0.55%)
- GWM - 147 units (0.54%)*
- Foton – 142 units (0.52%)
- Hino – 122 units (0.45%)
- Changan – 119 units (0.44%)
- Mazda – 97 units (0.36%)
- JMC – 92 units (0.34%)
- Tesla – 92 units (0.34%)
- BMW – 85 units (0.31%)
- BAIC – 75 units (0.28%)
- Fuso – 45 units (0.17%)
- Lynk & Co – 31 units (0.11%)
- Mercedes-Benz – 24 units (0.09%)
- Subaru – 21 units (0.08%)
- Jaguar Land Rover – 10 units (0.04%)
- Hongqi – 9 units (0.03%)
- Columbian – 0 units
- Man Trucks & Buses – 0 units
- Volkswagen Trucks & Buses – 0 units
- Ferrari – 0 units
- VinFast – 0 units
* as new members of CAMPI, these figures consolidate their January to April figures.
Other surprising bits include the rise of Geely which became the fourth best-selling brand last April and the overtaking of Hyundai by Kia in terms of overall ranking (13th versus 9th).
Of the total April 2026 industry estimate, a total of 5,855 electrified models were sold—a slight decline versus March (-4.8 percent), but a 288 percent increase versus April 2025. Electrified vehicles now account for 22 percent of all new cars sold last April, 5 points higher than March.
- Battery Electric Vehicles – 419 units
- Plug-In Hybrid Electric Vehicles – 1,329 units
- Hybrid Electric Vehicles – 4,107 units
With Vinfast selling zero units last April, Tesla once again captured the best-selling EV brand title with 92 units sold, followed by Geely (90 units), MG (51 units), and Omoda Jaecoo (48 units).
In the Plug-In Hybrid category, Geely is the best-selling brand with 493 units sold followed by Jetour (387 units), Omoda Jaecoo (167 units), and Chery (86 units).
Finally, in the Hybrid Electric Vehicle category, Toyota leads with 2,870 units sold, followed by Ford (569 units), MG (219 units), and Omoda Jaecoo (112 units).
Passenger Car (PC) sales continue dropping. With only 5,578 units sold it only accounts for 20.49 percent of all new vehicles sold. It’s 19.66 percent lower than March 2026 and 14.2 percent lower than April 2025. On the other hand, Commercial Vehicles (CV) sold 21,647 units, accounting for 79.51 percent of all new cars sold. This is 25.8 percent lower than March 2026 and 20.1 percent lower than April 2025.
In order to boost momentum, CAMPI is banking on its upcoming Philippine International Motor Show (PIMS) this June 4-7, 2026 to showcase more fuel efficient and electrified offerings.
Geely has the best engineering quality among comrades. Could climb to number 3 once the ex2 arrives.
ReplyDelete@ Anonymous May 24, 2026 at 3:55 PM
DeletePerhaps, but a lot of friends and contemporaries cautioned me about a flaw in the 2nd row's backrest that's more reclined than usual, and cannot be adjusted to the usual more upright position.
I was initially green & go to purchase the X5 EMi MAX, but when I tried the 2nd row backrest I confirmed that indeed the backrest was reclined more than usual, and it did feel uncomfortable.
Sadly there was no adjusting the backrest to the more "common" upright position, and was informed by the sales executive that they had no fix for such condition.
This flaw may sound like nit-picking, but many of my friends told me that if they had known of such condition they would not have purchased the X5 EMi as many of them did not find the 2nd row backrest comfortable.
This is the reason one should always Test Drive/Ride any vehicle before they consider buying it.
I cant believe geely surpassed ford in sales figures.
ReplyDelete@ Anonymous May 24, 2026 at 4:00 PM
DeleteIt's believable considering that Ford's products are no longer competitive in both tech/features, and value for money.
Why get a Territory HEV when you can get a PHEV like the Sealion 6, Geely X5 EMi, Tiggo REV LE, etc., that cost the same or less than the Territory HEV.
The PHEVs mentioned above costs less than half to operate than most HEVs (Territory HEV included) due to their long pure EV range. PMS and or maintenance costs are likely similar between the HEVs & PHEVs since both need Engine Oil Changes(ICEs in PHEVs should need less EOCs as the ICEs in PHEVs are used considerably
less often).
Also, brakes in PHEVs will last longer than those in HEVs if the Regeneration setting in the PHEVs are set to medium or high.
Note though that one will need Home Charging capability to maximize the PHEVs advantages over the HEVs.
Everest? The only (5 Seater?) 4X4 Everest Bi-Turbo Diesel is priced at P2.59M. The GWM Haval H9 7-Seater 4X4 Turbo Diesel costs only P1.99M.
The H9 appears to have a more upmarket interior, and or equal or better tech than the Everest.
GWM Haval makes the best selling Diesel Pickups in China as against the Everest's supposedly solid reputation.
No, Geely didn't surpass Ford in monthly sales. Notice the asterisk next to Geely's numbers. The quoted Geely sales figures is for the entirety of the first third of 2026 (January-April), whereas Ford's numbers is for April 2026 sales alone.
DeleteTL;DR
Geely needed four months just to catch up to Ford's April 2026 sales.
Month of May could be a decisive battle for number one position in PHEV SUV category between geely ex5 emi vs byd SL6. Very interesting fight
ReplyDeletethey only sold 300+ EMI last Apr
DeleteEx5 gaining momentum it has more tech/features than higher price SL6. Ex5 build quality much better than SL6
DeleteData is useless if manufacturers just post data that they want to show
ReplyDeleteVinfast always not posting sales data
Geely data is from Jan - Apr which makes no sense
The government should post data of actual car registered instead but this government is so incompetent
👍
DeleteByd not member of campi ba?
ReplyDeleteNope. Still not a member of CAMPI.
DeleteBut, they're included (supposedly) in the tally that includes "other industry sources" so we could be looking at around 5,000 monthly sales for BYD?
Delete5000 monthly sales is crazy numbers if true. 😲
Deletewell, 5000 is close enough though and might be top#2 brand for April?
DeleteYup that would put them enough for 2nd place.
DeleteBYD just posting numbers that they want lol
DeleteLTO should release actual OR/CR registered for the month
Vinfast is such an anomaly. Considering may "Supposed" waiting list na for the VF3? And I'm seeing more Limo Greens
ReplyDeleteI got the impression before that Vinfast VF3 was selling well. I guess not. Imagine, zero in a month.
ReplyDeleteFor Geely, what was the best selling model?
Geely is back after having been cold after the French fries and milk tea incident Coolray sitting in the dealership service center.
ReplyDeletePH love Made in China Products
ReplyDeletedoes vinfast only post sales quarterly?
ReplyDeleteWe don't know. It seems that way.
DeleteAre the Tesla cars sold in April the ones customers ordered in January? That is, we will see how much the Iran war affected their sales only in June and July reports?
ReplyDeleteLikely those ordered February to March. So, the big boost from April should reflect in May to June.
DeleteGeely sales at 1,119 is from Jan-Apr not April sales alone..
ReplyDeleteYup...but that's still how CAMPI put it in their official report since they're a new brand. Same with GWM.
DeleteGood that this was pointed out
DeleteMazda 97 units hooray!
ReplyDeleteThat's sad... Well at least it's something right?
Deleteshhhh gate keepers tayo
DeleteWait till the brand dies due to that ‘gate keeping.’
DeleteHonda and Nissan April sales were under 1000 units !!!!!!!! What happen ?
ReplyDelete