For any product to succeed, not just of the automotive variety, they must fulfill some basic requirements. Called “hygiene factors,” they’re the simplest set of values that consumers expect even before they’ll consider a purchase. Let’s consider a can of corned beef—the most basic requirements would be that: it’s affordable, well-packed, and edible. So, while the “can affords” would rather have Delimondo coating their tongues, a can of, say, Argentina should suit the hygiene factors for canned meat. Where are we going with this, you ask?
