 |
| Photos by Ulysses Ang |
Toyota has been harping a lot about being “Fun to Drive, Again” lately; in fact, it has become their official marketing slogan in Japan. And though the end result is cars that are indeed more engaging behind the wheel; for Toyota, the change is happening from the ground up. For the bi-annual pilgrimage centered on the Tokyo Motor Show, Toyota Motor Corporation brought the global media together and showcased their company’s history as well as offering a glimpse into its future. Indeed, throughout the six days, Toyota is focused with one eye at its rich history of innovation and engineering with the other eye looking out for future design and technologies.
