Tuesday, November 14, 2017

Mazda Philippines to Debut 2018 CX-3 at Jinba-Ittai Academy Next Week


Mazda’s trademark vehicle design and engineering philosophy which literally translates to horse-and-rider-as-one, is set to be the highlight of the first ever Jinba Ittai Academy public test drive activity happening this November 23 to 26, 2017 at the corner of 38th and 9th streets, near Uptown Mall at the Bonifacio Global City in Taguig.

The four-day event will see the latest Mazda Skyactiv models take on the specially designed Jinbai Ittai course. Mazda’s crossover lineup, now all equipped with G-Vectoring Control or GVC will make its test drive debut. This includes the CX-9, CX-5, and the refreshed 2018 CX-3. GVC uses the engine to improve the steering response to deliver a higher level of performance and comfort. Aside from the crossovers, the Mazda6, Mazda3, and Mazda2 will also be available for test drive in a specially-designed circuit made to demonstrate various features and abilities.

“Jinba Ittai is Mazda’s guiding principle in its quest to achieve heightened driving enjoyment together with a premium passenger riding experience,” shares Steven Tan, president and CEO of Bermaz Auto Philippines, the exclusive distributor of Mazda vehicles in the country. “Mazda brings the driver and his car together through this fundamental engineering philosophy so the experience behind the wheel can be fun while, at the same time, less tiring for all riding passengers. This unique feeling is what we want our customers to discover during their time at the Jinba Ittai Academy.”


Aside from the informative test drive sessions, customers will learn from Mazda Japan-trained Jinba Ittai instructors about each vehicle’s design innovations that contribute to deliver the signature Mazda driving experience. Ten-time Philippine National Rally Champion, Vip Isada, and his crew of driving instructors, will guide customers as they tune their senses to feel the subtleties in movement and vehicle dynamics of each Mazda model.

Customers will also be entitled to promotions exclusive to the event, all of which are guaranteed to make purchasing a Mazda vehicle easier and more rewarding. On-site special deals will also be available to those who make reservations during the four-day event.

The public is encouraged to visit the Jinba Ittai Academy test drive activity from November 23 to 26, 2017 to drive, feel, and experience the emotional bond between car and driver that only Mazda can deliver.

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