Friday, April 20, 2018
Ford Mustang is the World's Best-Selling Sports Coupe For the Third Straight Year
It’s great going global: Ford reported that one-third of Mustang sales occurred in export markets, cementing the pony car as the world’s best-selling sports coupe in the world for the third straight year.
Global Mustang registrations in 2017 totaled 125,809 cars, according to Ford analysis of the most recent new light vehicle registration data from IHS Markit. This data, compiled from government and other sources and capturing 95 percent of global new vehicle volumes in more than 80 countries, puts Mustang ahead of all other sports coupe competitors worldwide (IHS Markit defines sports coupes as two-door vehicles sporting fixed and convertible roof). However, this global sales figure is lower compared to both 2016 (141,000) and 2017 (150,000) units.
Of the nearly 126,000 Mustangs registered worldwide, Ford reported 81,866 of those were registered in the United States. This means that just over one-third of all Mustang registrations are occurring in export markets. Demand remains particularly strong in China, where Mustang was the best-selling sports coupe last year based on 7,125 registrations.
The most popular configuration worldwide is the Mustang GT with the 5.0-liter V8.
While sports cars have traditionally skewed toward male buyers in the United States, Mustang is increasingly finding favor with women. In an environment of relatively flat sports car sales to women, Ford research shows a 10 percent gain in women buying Mustang in the last five years.
Since global exports began in 2015, through December 2017, Ford has sold 418,000 Mustangs around the world.