Tuesday, April 10, 2018

Ford Unveils Human-Centered 2019 Focus


Ford introduces the all-new, fourth-generation Focus featuring the latest advanced and affordable technology with more comfort and space, and a better fun-to-drive experience.

Redesigned from the wheels up after hundreds of hours studying and speaking with Focus customers around the world, this next-generation Focus will be a global model tailored to each region, even as the company becomes more efficient.

Currently, Ford showed off the Focus in a 4-door sedan, 5-door wagon, and 5-door hatchback body styles. The company revealed it in the following trims: the luxurious Vignale, sporty ST-Line, adventure-oriented Active, and upscale Titanium.


The all-new Focus is one of the first vehicles delivered using Ford’s revamped product development process, which uses human-centered design to better deliver the models, features and technologies customers around the world truly value.

It has a more mature aesthetic, reflecting a sportier silhouette while offering increased comfort and roominess. This was done by pushing the A-pillar further rearward resulting in a cab-rearward design. The longer hood, extended wheelbase (53 millimeters), and shorter overhangs all contribute to a visually stronger stance.

The face has been simplified with a larger, yet discernable “Ford grille” sitting between the horizontally-biased headlamps. Placed as far outboard as possible, it enhances the width and stance. At the back, the taillights are now two-piece, allowing for a more versatile tailgate opening, while LED lighting give it a recognizable signature, especially at night.


Inside, it offers a simplified and less cluttered design. Front doors now flow fluidly behind the instrument panel for a visually spacious, upmarket, wrap-around effect. The upper instrument panel and door interiors are constructed from soft touch materials for a more premium feel. There are jewel-like elements as well such as polished glass and brushed finishes offering a look and feel that reflect high-end consumer products.

Additional space is delivered for backseat passengers by extending the wheelbase and flat floor. Shoulder-room increases by nearly 61 millimeters (2.4 inches) and knee clearance and legroom grows by nearly 51 millimeters (2 inches) and 71 millimeters (2.8 inches), respectively.

Debuting on the Focus is Ford Co-Pilot 360 a suite of advanced driver assist technologies to help drivers move more safely, confidently and freely. This system includes Adaptive Cruise Control with Stop & Go, Lane-Centering, adaptive front lighting with sign-based lighting, heads-up display, pre-collision assist with pedestrian an cyclist detection, evasive steering assist, blind spot monitoring, and Active Park Assist 2 which delivers a fully-automated parking experience in both perpendicular or parallel spaces.


Riding on Ford’s all-new C2 platform, it has torsional rigidity up by 20 percent while resistance to flex is up 50 percent. The all-new Focus features an innovative method to increase the stiffness, particularly in the rear structure. Developed from the Focus RS, an extruded foam is inserted wet into a rear underbody cavity during the assembly process, which then dries and expands under the heat of the paint-drying process to deliver 10 per cent greater local lateral rigidity with minimal additional weight.   

Connected to this platform is an all-new chassis. Like its pioneering first-generation model, the Focus features an isolated subframe with Short Long Arm (SLA) independent suspension. And for the first time, a lightweight twist-beam rear suspension (non-independent) is on offer for smaller displacement variants.

Powering the 2019 Focus is a range of gasoline and diesel engines all meeting Euro 6 emissions standards and fitted with standard Auto Start-Stop. The 1.0-liter EcoBoost comes in three states of tune: 85 horsepower, 100 horsepower, and 125 horsepower while moving to the 1.5-liter EcoBoost gives 150 horsepower or 182 horsepower.


Fuel-efficiency and CO2 emissions from both EcoBoost petrol engines are enhanced using Ford’s industry-first cylinder deactivation system for a three-cylinder engine, which can automatically stop one of the engine’s cylinders when full capacity is not needed, such as when coasting or cruising with light demand on the engine. The technology can disengage or re-engage one cylinder in 14 milliseconds – 20 times faster than the blink of an eye – with no compromise in performance or refinement.

Meanwhile, the diesels, the 1.5-liter EcoBlue delivers either 95 horsepower or 120 horsepower (both having 300 Nm of torque) while the 2.0-liter EcoBlue pumps the power to 150 horsepower and 370 Nm of torque.

Available transmissions are a 6-speed manual or an 8-speed automatic.


All-new Focus offers standard Drive Mode Technology – including Normal, Sport and Eco modes – for the first time, enabling drivers to adjust engine and transmission response, steering feel and Adaptive Cruise Control to match the driving situation from sporty to efficiency-minded.

The 2019 Ford Focus goes on sale in Europe and China this year with the rest of the world to follow.

24 comments:

  1. What happened to the front? Where's the aston martin grille? Where is the aggressiveness from before??? It looks pretty conservative and sedate. It seems like they are going for a more mature look, just like the new fiesta.

    The interior and rear are definitely improved though... I like it. I f***s wid it.

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  2. I still like the design though, 1.0 ecoboost that has 125hp? Is it the same engine used in the fiesta?

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    1. Yep, the same Fox engine used on the Fiesta. The previous gen EUDM Focus already uses that engine in place of the old 1.6L NA engine.

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    2. Will they still use their 1.5 turbo that has 180hp?

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    3. It's either they use the existing 1.5L inline-4 turbo or the newer 1.5L inline-3 turbo (similar engine as the Fiesta ST). Both engines are capable to be tuned from 150-200hp.

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  3. No point in releasing a new car. Even with a powerful engine and better handling, Mazda fanboys will still say theirs is the most luxurious and fun to drive...

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  4. Former Mazda FanboyApril 11, 2018 at 1:15 PM

    I now ragret buying a new Mazda 3 R now that I so this!

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    Replies
    1. This new Focus will come here at around 2020, at that time, the new Mazda 3 with the Skyactiv X comes in.

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    2. Its going to be sold here in 2019. And we're not even sure if the skyactiv X works. Its still in its first generation, it might be faulty just like the istop system.

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    3. It will be sold in China and Europe late this year and then the US in late 2019, then here in early 2020. I hear more horror stories about Ford vehicles breaking down. That's more worrying than the istop's battery drain problem. When the Skyactiv engines first came out, many are skeptical of its high compression ratio in 2014. Many thought that the engine won't be reliable due to the high compression ratio, and 4 years have passed and there's not a single major issue. I'm confident that the new Skyactiv X will be the same. It's not really a new technology, they just combined the best of gasoline and diesel engines into one. Still, turbocharged engines such as the one on the Focus and the Civic RS are the way to go if you want quicker acceleration. Naturally aspirated ones offer better feeling but is slower than turbocharged ones.

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    4. Funny how Mazda owners argue that Toyota and Honda are overrated because of their perceived reliability, yet they are scared to even try a Ford. Bunch of hypocrites I tell you.

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    5. You forgot about mazda's regurgitated design philosophy. Its awesome! So many fanboys dig it.

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    6. Mazda is still Japanese, different from American and Euro cars in terms of reliability. Regurgitated deaign? Other cars brands are now following that path. For, Hyundai, Honda, Subaru, Mistubishi and kia. Only Toyota isn't. And btw, Mazda's Kodo design looks so good, there's nothing wrong with it, that's why their cars turns heads that are usually reserved for sportscars.

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    7. Hypocrite. I bet you haven't even tried Ford, Chevrolet or VW, only believing in what you hear or read. I remember there was one mazda fanboy arguing that mazda are for those who want to be different instead of the usual toyota and honda, saying people should not choose a car based on perceived reliability. Ganun din pala kayo, mga duwag.

      BTW, our ford ranger had less problems in 5 years than Uly's long term test driven mazda 3. Japanese or not, it doesn't matter. Remember that kobe steel issue?

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    8. Mazda design reserved for sportscars? I wana puke now..

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    9. I just have to say no. Thats simply delusional. There are a few reason one would look at that car it is because theyre wondering what model it is because they literally look the same across the lineup. OR #2 youre living in an impoverished rural area
      Or #3 a non car guy.

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    10. There hasn't been any problems so far with the kobe steel issue. Lucky for you then, if you look at several Ford Ranger forums, there are far more serious problems than the minor problems in the Mazda 3 test drive unit. Scared? I trust Japanese cars far better than the others. The Americans and Germans reliability ratings are far inferior than any Japanese car, that is a fact. The Kodo design language even outshines some luxury car brands, more so with a Toyota or any other brand, except maybe Hyundai and Kia.

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    11. Hypocrisy... Dati nagsasabi na sumubok ng mazda para maiba, wag daw puro reliability ang nasa isip. Ngayon reliability na naman argument nila. Ano ba talaga? Ang tindi na talaga ng mazda fanboys, kahit ano na lang basta may masabi at mapatunayan na ang sasakyan nila ang pinaka maganda, wala ng ibang makakatalo. Ewan ko kung seryoso ba o patawa lang.

      Japanese nga ang mazda but its still a small company. Tapos yung mitsubishi naman, montero din daming problema. Yung subaru naman kumakain ng krudo. Just because its japanese doesn't mean its reliable. Kung gusto mo ng reliable na japanese dun ka sa toyota o honda.

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  5. It looks great, better than the cheap ass Civic. There's a Germanic vibe to it. Plus, it's sure to come with a quick turbocharged engine minus that crappy CVT in the Civic.

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  6. Looks like a Peugeot now

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  7. I have a 2011 Mazda 2 and 2013 Mazda CX-5 (without the i-stop), some minor issues here and there, fixed by Mazda Alabang. No major issues so far, fun to drive and reliable, never broke down and never let me down. Anong argument mo AnonymousApril 14, 2018 at 1:01 AM? Mine is fun to drive and I like that I have one in a sea of Toyotas. Yes, I wont dare to own a ford, simply because I dont like it, and I want the new Honda CRV because the new CX5 is just a redesign, so anong argument? Choose to respect an individual choice na lang.

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    Replies
    1. Choose to respect an individual choice??? Tell that to those mazda fanboys who think their cars are above everyone else's car.

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  8. Exactly to you and whoever those fanboyz, hindi lang naman littered ng puro Mazda fanboyz ang site ni Uly. I think we should stick with objective discussion, the pros and cons of car ownership of any car brand. Example, I like Mazda when I first drove a 323 and I was impressed with the handling of the car and when Mazda 2 became World of the year back in 2008 and it was available here. Cabin Noise and space is still the weakness of the brand, they have addressed the former with the launch of the CX5 and its among quietest among available crossovers. But overall, the new CRV is still practical (spacious inside), its a toss between CX5 and CRV, both have a quiet cabin, great handling and the interior are top of line even from the low trim levels. Same with the 3 and Civic. It all boils down to preference and choice. Pero respect others people choice, even if I dont like your Toyotas, Isuzus etc.

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    Replies
    1. WTF are you talking about? I respect people's choices. What annoys me is that fanboys think their cars are above everbody else's car. Di mo yata maintindihan pinagsasabi ko.

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