Tuesday, April 10, 2018
Ford Unveils Human-Centered 2019 Focus
Ford introduces the all-new, fourth-generation Focus featuring the latest advanced and affordable technology with more comfort and space, and a better fun-to-drive experience.
Redesigned from the wheels up after hundreds of hours studying and speaking with Focus customers around the world, this next-generation Focus will be a global model tailored to each region, even as the company becomes more efficient.
Currently, Ford showed off the Focus in a 4-door sedan, 5-door wagon, and 5-door hatchback body styles. The company revealed it in the following trims: the luxurious Vignale, sporty ST-Line, adventure-oriented Active, and upscale Titanium.
The all-new Focus is one of the first vehicles delivered using Ford’s revamped product development process, which uses human-centered design to better deliver the models, features and technologies customers around the world truly value.
It has a more mature aesthetic, reflecting a sportier silhouette while offering increased comfort and roominess. This was done by pushing the A-pillar further rearward resulting in a cab-rearward design. The longer hood, extended wheelbase (53 millimeters), and shorter overhangs all contribute to a visually stronger stance.
The face has been simplified with a larger, yet discernable “Ford grille” sitting between the horizontally-biased headlamps. Placed as far outboard as possible, it enhances the width and stance. At the back, the taillights are now two-piece, allowing for a more versatile tailgate opening, while LED lighting give it a recognizable signature, especially at night.
Inside, it offers a simplified and less cluttered design. Front doors now flow fluidly behind the instrument panel for a visually spacious, upmarket, wrap-around effect. The upper instrument panel and door interiors are constructed from soft touch materials for a more premium feel. There are jewel-like elements as well such as polished glass and brushed finishes offering a look and feel that reflect high-end consumer products.
Additional space is delivered for backseat passengers by extending the wheelbase and flat floor. Shoulder-room increases by nearly 61 millimeters (2.4 inches) and knee clearance and legroom grows by nearly 51 millimeters (2 inches) and 71 millimeters (2.8 inches), respectively.
Debuting on the Focus is Ford Co-Pilot 360 a suite of advanced driver assist technologies to help drivers move more safely, confidently and freely. This system includes Adaptive Cruise Control with Stop & Go, Lane-Centering, adaptive front lighting with sign-based lighting, heads-up display, pre-collision assist with pedestrian an cyclist detection, evasive steering assist, blind spot monitoring, and Active Park Assist 2 which delivers a fully-automated parking experience in both perpendicular or parallel spaces.
Riding on Ford’s all-new C2 platform, it has torsional rigidity up by 20 percent while resistance to flex is up 50 percent. The all-new Focus features an innovative method to increase the stiffness, particularly in the rear structure. Developed from the Focus RS, an extruded foam is inserted wet into a rear underbody cavity during the assembly process, which then dries and expands under the heat of the paint-drying process to deliver 10 per cent greater local lateral rigidity with minimal additional weight.
Connected to this platform is an all-new chassis. Like its pioneering first-generation model, the Focus features an isolated subframe with Short Long Arm (SLA) independent suspension. And for the first time, a lightweight twist-beam rear suspension (non-independent) is on offer for smaller displacement variants.
Powering the 2019 Focus is a range of gasoline and diesel engines all meeting Euro 6 emissions standards and fitted with standard Auto Start-Stop. The 1.0-liter EcoBoost comes in three states of tune: 85 horsepower, 100 horsepower, and 125 horsepower while moving to the 1.5-liter EcoBoost gives 150 horsepower or 182 horsepower.
Fuel-efficiency and CO2 emissions from both EcoBoost petrol engines are enhanced using Ford’s industry-first cylinder deactivation system for a three-cylinder engine, which can automatically stop one of the engine’s cylinders when full capacity is not needed, such as when coasting or cruising with light demand on the engine. The technology can disengage or re-engage one cylinder in 14 milliseconds – 20 times faster than the blink of an eye – with no compromise in performance or refinement.
Meanwhile, the diesels, the 1.5-liter EcoBlue delivers either 95 horsepower or 120 horsepower (both having 300 Nm of torque) while the 2.0-liter EcoBlue pumps the power to 150 horsepower and 370 Nm of torque.
Available transmissions are a 6-speed manual or an 8-speed automatic.
All-new Focus offers standard Drive Mode Technology – including Normal, Sport and Eco modes – for the first time, enabling drivers to adjust engine and transmission response, steering feel and Adaptive Cruise Control to match the driving situation from sporty to efficiency-minded.
The 2019 Ford Focus goes on sale in Europe and China this year with the rest of the world to follow.