Tuesday, April 17, 2018

Volkswagen Set to Change Logo

Volkswagen is going to change its logo, reports Bloomberg, as the company wants to turn a new chapter after its diesel-cheating scandal. It will be unveiled next year according to Jochen Sengpiehl, the brand’s chief marketing officer in the midst of an aggressive rollout of electric vehicles.

Having only been tweaked modestly since post-World War II, the new brand will have to “work on car fronts as well as smartphone screens” indicating the increased importance of connectivity to VW. In addition, the new logo aims to make the German brand “more approachable and less stiff.”

During the same press conference, Sengpiehl said that VW will set up marketing hubs in its major regions that can tailor messages and react more quickly to changes. In addition, Volkswagen will expand the use of digital and social media to finely tune its marketing, specifically to convince consumers to switch to battery-powered electric vehicles.

Source: Bloomberg


  1. Suggestion on new logo elements:
    1. A monkey's skull - monkeygate
    2. A clown in a gas mask - dieselgate and making a fool out of customers
    3. A human skull and crossbones, like the SS' Totenkopf - proud Nazi heritage, continues to this very day

  2. This is good news. I would really like to buy a new Volkswagen. I am the owner of the old trade wind, which must often be repaired. It's good that there is a store where it is possible to buy new details https://www.buycarparts.co.uk/ and install them by my hands. There are rare things that are not everywhere. Hurry to sell this car or give it away for recycling and buy a new car. With increased comfort in the middle. This is my dream for near future

  3. Take a look at the side of your Nissan Titan; if nothing grabs your attention, then you know you need some chrome trims to enhance the sides read more

  4. Awesome article, it was exceptionally helpful! I simply began in this and I'm becoming more acquainted with it better! Cheers, keep doing awesome! Best Car Batteries in 2018

  5. Automotive tools are highly specialized in nature. Many a time a particular automotive tool serves only a single purpose. Therefore it is essential to have a set of automotive tools in order to avoid any interruptions in the business. Windshield Replacement

  6. Other Automotive Tools: Other automotive devices that are utilized in both the business and by the at home workman are hammers, dollies, screwdrivers, jacks, and screens. These are particular for automotive repairs and automotive instruments that the online merchant ought to have an assortment to offer.Nissan Titan Accessories


Car Guide with eCompareMo

Found a great car on CarGuide.PH? Let us help.


Sponsored Content