Tuesday, April 17, 2018

Volkswagen Set to Change Logo


Volkswagen is going to change its logo, reports Bloomberg, as the company wants to turn a new chapter after its diesel-cheating scandal. It will be unveiled next year according to Jochen Sengpiehl, the brand’s chief marketing officer in the midst of an aggressive rollout of electric vehicles.

Having only been tweaked modestly since post-World War II, the new brand will have to “work on car fronts as well as smartphone screens” indicating the increased importance of connectivity to VW. In addition, the new logo aims to make the German brand “more approachable and less stiff.”

During the same press conference, Sengpiehl said that VW will set up marketing hubs in its major regions that can tailor messages and react more quickly to changes. In addition, Volkswagen will expand the use of digital and social media to finely tune its marketing, specifically to convince consumers to switch to battery-powered electric vehicles.

Source: Bloomberg

3 comments:

  1. Suggestion on new logo elements:
    1. A monkey's skull - monkeygate
    2. A clown in a gas mask - dieselgate and making a fool out of customers
    3. A human skull and crossbones, like the SS' Totenkopf - proud Nazi heritage, continues to this very day

    ReplyDelete
  2. This is good news. I would really like to buy a new Volkswagen. I am the owner of the old trade wind, which must often be repaired. It's good that there is a store where it is possible to buy new details https://www.buycarparts.co.uk/ and install them by my hands. There are rare things that are not everywhere. Hurry to sell this car or give it away for recycling and buy a new car. With increased comfort in the middle. This is my dream for near future

    ReplyDelete
  3. Take a look at the side of your Nissan Titan; if nothing grabs your attention, then you know you need some chrome trims to enhance the sides read more

    ReplyDelete

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