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April 9, 2021

Volvo's High-Performance Brand, Polestar, to Roll Out in Asia-Pacific

Volvo’s high-performance brand, Polestar is expanding its market footprint this year with the addition of new markets in the Asia Pacific. These markets will join the three new and previously announced European markets bringing their global footprint to 18 markets by the end of the year.

Polestar has identified these markets as South Korea, Singapore, Hong Kong, Australia, and New Zealand.

“The brand is gathering real momentum, and it is great to be expanding with Polestar 2 beyond our initial global markets in China, North America and Europe,” says Thomas Ingenlath, CEO of Polestar.

Preparations in these markets are at different stages as the brand organizes market launches and eventually the opening of online sales.

In South Korea and Australia, local independent Polestar sales units are being established and new Managing Directors have already been appointed. The other markets will likely be operated on an importer basis, with local partners to be confirmed in due course.

“Specific roll-out timing is at an advanced planning stage and the recruitment of key individuals has begun,” comments Nathan Forshaw, Polestar’s new head of the China and Asia Pacific regions. “While we are growing rapidly, we are ensuring both our organization and processes ensure a consistent and truly Polestar experience for our customers, wherever they are based.”

This comes as Polestar is set to introduce a truly climate neutral car by 2030. Apart from offering zero tailpipe emissions, the company’s Polestar 0 project will eradicate all emissions stemming from production.

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