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Wednesday, January 11, 2023

Urus Helps Push Lamborghini Sales To Record High In 2022


Lamborghini continues to break sales records with its best-ever annual performance last 2022. A total of 9,233 vehicles were delivered worldwide—a 10 percent increase over 2021.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “Our trend of growth and development continues, and this shows that our direction is sound and our choices are on the mark. This is the product of well-defined collective assessments that can produce consistent and concrete results. We have been able to carefully and meticulously manage an extraordinary order intake, pursuing a clear strategy with the primary objective of maintaining controlled growth to protect the exclusivity of our brand. 2023 is going to be a year of challenges and changes that we are ready to confront by always pushing ourselves beyond. We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list, which enables us to look to the future and the upcoming goals with confidence.”

All regions showed positive growth with Asia registering the highest percentage (14 percent), followed by America (10 percent), and finally Europe, Middle East and Africa (7 percent).

In terms of countries, the United States remains at the top spot (2,721 cars delivered, up 10 percent over the previous year), followed by Chinese Mainland, Hong Kong & Macau (1,018 cars delivered, up 9 percent over the previous year), Germany (808 cars delivered, up 14 percent over the previous year), United Kingdom (650 cars delivered, up 15 percent over the previous year) and Japan (546 cars delivered, up 22 percent over the previous year).

In terms of models, the Urus is the brand’s best-seller, moving 5,367 units, up 7 percent over 2021. This is followed by the Huracan with 3,113 units delivered or a 20 percent increase compared to 2021, and finally, the Aventador at 753 units. The Aventador ended its production last September 2022.

This 2023, Lamborghini will introduce their first gasoline-electric hybrid cars. It forms a part of their strategic Direzione Cor Tauri program which will eventually lead to fully-electric vehicles in the future.

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