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January 15, 2023

Toyota Mobility Solutions PH Empowers Seafood Wholesaler Mida Food

Toyota Mobility Solutions Philippines, Inc. (TMSPH) introduces one of its flagship new mobility solutions, a logistics platform that aims to digitalize logistics processes and support operating efficiency and growth of local enterprises.

This specialized system is designed to automate daily planning, which covers delivery routing, loading optimization, vehicle assignment, and trip booking. TMSPH’s Logistics Platform also offers real-time delivery status tracking for daily management of business.

In this initial phase of launching the digital platform, TMSPH has started supporting logistics operation of Mida Food Distributors Inc. (Mida Food), a leading seafood importer, distributor, and processor in the Philippines. Mida Food provides quality frozen seafood products for businesses in the food service industry, as well as individuals and households through its retail brand, Pacific Bay.

Through TMSPH’s Logistics Platform, Mida Food can address the limitations in its delivery operations, such as the difficulty in route planning due to various client restrictions, challenges with truck capacity vis-à-vis demand and product load, and lack of visibility in delivery status.

The Logistics Platform streamlines administration and generates the ideal route and loading plan that easily integrates the variable delivery conditions. This supports Mida Food’s goal to achieve optimal truck utilization, which is one of the considerations in lowering the delivery costs. Drivers are also equipped with a mobile application for real-time sending of delivery status updates to Mida Food.

Prior to the platform introduction, TMSPH together with Mida Food conducted a series of ground operation study to improve end-to-end processes—from order taking to warehouse operation, and dispatch. In this process, TMSPH applied Toyota’s quality management principles and effective practices based on its solid experience in manufacturing, warehouse management, logistics and distribution in the Philippines.

“TMSPH has been instrumental in modernizing the way we plan, manage, and track our goods movement during our last mile fulfilment. Their inputs, as we continue to improve our systems, have been invaluable, and together we are realizing efficiencies through their logistics platform”, said Mida Food President/Chief Operating Officer Enrique Miguel Valles. “We are thankful for TMSPH’s assistance in helping us continually add value to the products & services we offer our customers.”

This collaboration is just one of the many projects that TMSPH has to offer to help build successful businesses. TMSPH continues to innovate its products and services to further help Filipino business owners in the improvement of their operations.

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