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Wednesday, January 18, 2023

Peugeot Ends 2022 As Fastest Growing Auto Brand In the Philippines

Peugeot capped off an impressive year under its new distributor, Astara. The French auto brand announced a record year, finishing 2022 with a 285 percent year-on-year increase. This makes them the fastest growing automotive brand in the country.

“It’s been a remarkable year for us, from beginning to end, and we’re extremely proud of how the allure of the Peugeot brand and our vehicles connect with so many Filipino customers. We’re grateful for the positive response of the market, for the investment and commitment of our dealers, and for the support of our friends in the media who helped share our story in 2022,” said Maricar Parco, brand head of Peugeot Philippines.

The remarkable growth of Peugeot has led Astara to expand their dealership network across the country. So far, there are now 13 operational dealerships in the Philippines (in lead photo is ANC Group President Anthony Cheng who led the opening of Peugeot Balintawak and Peugeot Quezon Avenue:
  • Six locations in Metro Manila: Alabang, Balintawak, Makati, Manila Bay, Pasig, and Quezon Avenue
  • Four locations in Luzon: Bulacan, Pampanga, Sta. Rosa – Laguna, and Batangas
  • Two locations in Visayas: Cebu and Negros (Bacolod)
  • One location in Mindanao: Davao
In the coming months, they will be joined by Iloilo and Cagayan de Oro bringing the Peugeot brand closer to 18 dealerships by the end of 2023.

“We’re ramping up our efforts to grow our network aggressively in 2023, and key to that is identifying new dealer partners who share our vision of building the Peugeot brand further in the Philippines,” added Parco.

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