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Thursday, January 12, 2023

Lexus PH Opens Home Of Electrified Vehicles At Mitsukoshi BGC


With the soft opening of Mitsukoshi BGC last November 2022, Filipinos have marveled over the culture of these two countries coming together through their store offerings, architecture, and hospitality.

Lexus further embodies the seamless combination of the Philippines and Japan as it opens its latest space at Mitsukoshi BGC.

The new location will be the home of Lexus Electrified vehicles showcasing the brand’s heritage, sensibilities, and design inspirations that symbolize the new Lexus DNA of craftsmanship, and cutting-edge technology.

The space is as stylish as the brand, created in the easily recognizable “spindle grille” that has become a design icon for the Lexus brand. Intricately woven in Cebu, it has been crafted to transform into a Nest Box, using local materials such as Capiz shells, rattan, natural wood, which are also found in the furniture, lighting fixtures, and décor of the space. The columns wrapped with natural, local wood holds up the focal point of the space.

With each Lexus vehicle crafted to always challenge expectations, Lexus at Mitsukoshi BGC follows suit. It defies what you would expect in a typical car showroom.

The space will hold special bespoke events exclusive to Lexus customers as well as offer Lexus merchandise, sportswear, Japanese traditional crafts, and creations.

Customers can enjoy the Lexus experience in the beautiful lounge while taking in the view of the Lexus vehicles on display.

The Lexus Spirit of “Crafted” goes beyond being seen. The fusion of “Omotenashi,” the Japanese term for the utmost taking care of one’s guest, and the Philippines’ world-class warmth and hospitality is an experience to be enjoyed.

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