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May 19, 2023

Hyundai Concept Cars Featured In Spider-Man: Across The Spider-Verse

If you’re watching Spider-Man: Across the Spider-Verse, keep your eyes peeled not just for the various versions of spider people, but also of a couple of Hyundai’s vehicles.

Marking Hyundai’s third collab with Sony Pictures that started with Spider-Man: No Way Home and continued with Uncharted, the animated movie will feature a bunch of Hyundai vehicles including a flying version of the Prophecy concept EV.

In the new movie, which opens in Philippine cinemas on May 31, will see the “Flying Prophecy,” a version of the concept car that eventually spawned the design of the Ioniq 6 electrified streamliner.

The movie also features several of Hyundai Motor’s future mobility concepts including advanced air mobility (AAM), a new form of mobility utilizing air space to reduce transit time; purpose-built vehicles (PBV), an eco-friendly urban mobility device to accommodate diverse lifestyles; and Hub, a space for mobility transfer and community activities. The movie also features a fictional self-driving robotaxi based on the Hyundai Pony, Hyundai Motor’s first-ever proprietary model. All are shown in the context of “Nueva York,” a city in the Spider-Verse in the year 2099.

Hyundai and Sony Pictures will also collaborate on a global marketing campaign that includes an animated TV commercial featuring the web slinger with the Ioniq 5 and 6. In addition, there is Spider-Verse-themed social media content, a behind-the-scenes film about Hyundai’s future mobility concepts that incorporates Hyundai and Sony’s collaborative history on the movie production process, and an offline promotional exhibition.

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