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May 1, 2023

Japan's Aisin Expands Product Line In The Philippines

Aisin, a Japan-based Fortune Global 500 company with over 70 years of history in automotive-related technology, is expanding its foothold in the Philippines as it showcased its comprehensive list of automotive product line during its Annual Dealer’s Convention.

The leading global manufacturer of high-quality automotive parts celebrated its long history of pioneering innovation in automotive technology. The event featured Aisin's most iconic products since its founding in the 1940s, alongside current and future technologies, in partnership with its exclusive distributor in the Philippines, Riken Motor Sales, Inc.

Aisin has always been at the forefront of producing revolutionary breakthroughs in transmission technology and remains the top global manufacturer of transmissions. Its impressive industry-leading record in top-of-the-line transmissions has been strengthened with the inclusion of its 1-motor hybrid transmission in multiple battery electric vehicles (BEV) and hybrid original equipment manufactured (OEM) models.

The company is a major supplier to many of the world's leading automakers, including Toyota, Honda, and Volkswagen, among others.

Also highlighted at the convention were drivetrain parts such as clutches, steering and suspension; brake parts including brake pads; as well as engine parts like water pump, ignition coil, fan motor, etc.

Aisin also exhibited various top-tier automotive fluids such as lubricants like engine oil, automatic transmission fluids, and Super Long Life Coolant (SLLC), as well as hydraulics for both clutches and brakes.

In addition, the display included a selection of miscellaneous parts, including a four-variation wiper blade range and a filter range featuring oil, air, and cabin air filters.

Aisin’s Aftermarket components have unique strengths that were also showcased. ADVICS, one of the brands in Aisin group, produces complete braking systems—something that only few brake manufacturers have achieved. The recently launched fan motor outperformed many OEMs in cooling temperature tests, keeping engine radiator temperatures regulated with extreme efficiency.

For water pumps, Aisin remains to be the leading supplier to Japanese car makers for many decades.

The convention also teased upcoming product introductions to the Philippines market, which may include automotive batteries, spark plugs, ignition coils, shock absorbers, tires, starters and alternators. While details remain undisclosed, it is highly anticipated that these new releases will follow in the footsteps of their predecessors and create a significant impact on the local automotive industry.

Aisin Thailand Co. Ltd. Senior General Manager Keisuke Fukuda said that Filipinos can expect great additions in the future as Aisin transforms into Aisin Affordable Auto Parts Mall—becoming a one-stop-shop for all automotive needs. The company aims to be the go-to marketplace for all automotive retailers and workshops.

“We have always invested heavily in research and development to be able to provide a wide range of automotive components that are not only high-quality but also affordable and accessible to all. Ultimately, we aim to meet the growing demand for reliable and efficient auto parts, while also contributing to the development of the automotive industry in the Philippines,” Aisin ASIA Managing Director Yasuhiro Nakamura added.

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