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February 16, 2024

January 2024 New Car Sales Up 15.5 Percent; Toyota Corners 47.25 Percent

New car sales are off to a strong start in 2024 as the joint report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA) shows. The CAMPI-TMA indicates that 34,060 new vehicles were sold in January 2024—a 15.5 percent jump from the same month in 2023.

As the first month ended, Toyota Motor Philippines ended up once more as the best-selling car brand locally. In January 2024, the carmaker sold a total of 16,093 units (Lexus included) enough for a 47.25 percent market share.

Completing the Top Five are Mitsubishi Motors with 6,085 units sold (17.87 percent), Ford with 2,466 units sold (7.24 percent), Nissan with 2,463 units sold (7.23 percent), and Suzuki with 1,485 units sold (4.36 percent).

January 2024 also welcomed two new members in the CAMPI fold with Chinese brands Changan Auto and Jetour Auto joining the largest auto industry organization. For its first month as members of CAMPI, Changan sold 52 vehicles, while Jetour sold 80.

This is how new car sales stacked up in January 2024:
  1. Toyota – 16,093 units (47.25 percent)
  2. Mitsubishi – 6,085 units (17.87 percent)
  3. Ford – 2,466 units (7.24 percent)
  4. Nissan – 2,463 units (7.23 percent)
  5. Suzuki – 1,485 units (4.36 percent)
  6. Isuzu – 1,165 units (3.42 percent)
  7. Honda – 1,121 units (3.29 percent)
  8. Hyundai – 833 units (2.45 percent)
  9. Kia – 354 units (1.04 percent)
  10. Geely – 341 units (1.00 percent)
  11. Foton – 290 units (0.85 percent)
  12. Chery – 271 units (0.80 percent)
  13. GAC Motor – 250 units (0.73 percent)
  14. Mazda – 190 units (0.56 percent)
  15. Hino – 120 units (0.35 percent)
  16. Fuso – 84 units (0.25 percent)
  17. JMC – 80 units (0.23 percent)
  18. Jetour – 80 units (0.23 percent)
  19. BMW – 80 units (0.23 percent)
  20. Mercedes-Benz – 70 units (0.21 percent)
  21. Changan – 52 units (0.15 percent)
  22. Jaguar Land Rover – 29 units (0.09 percent)
  23. Chrysler Jeep Dodge Ram – 16 units (0.05 percent)
  24. Volkswagen – 15 units (0.04 percent)
  25. Terrafirma – 13 units (0.04 percent)
  26. Peugeot – 8 units (0.02 percent)
  27. Volkswagen Trucks & Buses – 4 units (0.01 percent)
  28. IVECO – 2 units (0.01 percent)
Passenger Car or PC sales accounted for 24.7 percent of new vehicles sold or 8,446 units last month. This is a 12.5 percent increase compared to January 2023.

Toyota Motor Philippines is the best-selling Passenger Car brand, cornering a 53.56 percent share thanks to 4,524 vehicles sold. In a distant second place is Mitsubishi with 1,788 units sold or 21.17 percent. The final podium place goes to Suzuki with 825 units sold which is good for 9.77 percent.

Here’s how everyone stacked up in the Passenger Car segment:
  1. Toyota – 4,524 units (53.56 percent)
  2. Mitsubishi – 1,788 units (21.17 percent)
  3. Suzuki – 825 units (9.77 percent)
  4. Honda – 530 units (6.28 percent)
  5. Nissan – 389 units (4.61 percent)
  6. BMW – 80 units (0.95 percent)
  7. Geely – 72 units (0.85 percent)
  8. Mercedes-Benz – 67 units (0.79 percent)
  9. Kia – 58 units (0.69 percent)
  10. Mazda – 35 units (0.41 percent)
  11. GAC Motor – 16 units (0.19 percent)
  12. Chrysler Jeep Dodge Ram – 16 units (0.19 percent)
  13. Changan – 16 units (0.19 percent)
  14. Jetour – 11 units (0.13 percent)
  15. Ford – 9 units (0.11 percent)
  16. Volkswagen – 8 units (0.09 percent)
  17. Jaguar – 1 unit (0.01 percent)
  18. Chery – 1 unit (0.01 percent)
Majority of new car sales in January (75.3 percent) is down to Commercial Vehicle which sold a total of 25,614 units. This is a 16.5 percent improvement over the same month in 2023.

Like the Passenger Car segment, Toyota reigns over the rest of the brands with a 45.17 percent share (11,569 units sold). Following in second is Mitsubishi with a 16.78 percent (4,297 units), and Ford in third with 9.59 percent (2,457 units).

This is how the Commercial Vehicle segment looks like:
  1. Toyota – 11,569 units (45.17 percent)
  2. Mitsubishi – 4,297 units (16.78 percent)
  3. Ford – 2,457 units (9.59 percent)
  4. Nissan – 2,074 units (8.1 percent)
  5. Isuzu – 1,165 units (4.55 percent)
  6. Hyundai – 833 units (3.25 percent)
  7. Suzuki – 660 units (2.58 percent)
  8. Honda – 591 units (2.31 percent)
  9. Kia – 296 units (1.16 percent)
  10. Foton – 290 units (1.13 percent)
  11. Chery – 270 units (1.05 percent)
  12. Geely – 269 units (1.05 percent)
  13. GAC Motor – 234 units (0.91 percent)
  14. Mazda – 155 units (0.61 percent)
  15. Hino – 120 units (0.47 percent)
  16. Fuso – 84 units (0.33 percent)
  17. JMC – 80 units (0.31 percent)
  18. Jetour – 69 units (0.27 percent)
  19. Changan – 36 units (0.14 percent)
  20. Land Rover – 28 units (0.11 percent)
  21. Terrafirma – 13 units (0.05 percent)
  22. Peugeot – 8 units (0.03 percent)
  23. Volkswagen – 7 units (0.03 percent)
  24. Volkswagen Trucks & Buses – 4 units (0.02 percent)
  25. Mercedes-Benz – 3 units (0.01 percent)
  26. IVECO – 2 units (0.01 percent)


  1. Changan under Inchcape Philippines wasn't that great as expected..They need to give much better cash discounts and open more dealerships in North Luzon and other provincial areas.
    Jetour did well thanks to the good sales of QQ Ice Cream and Dashing SUV..
    Kia is still alive thanks to the aging Soluto and Stonic which are sold at discounted prices
    Chery mainly relies on the strong sales of the Tiggo 5x Pro Comfort and Mild Hybrid
    Tata is gone again as Diamond Motor Group focused on Dongfeng trucks and commercial EVs.

  2. I’m used to seeing 50% or higher share of Toyota. Did they slip down (other players gaining at their expense)? Are we going to see Toyota doing more promotions if this becomes a trend?

    1. Same period last year, Toyota market share was on par.
      Perhaps Sir Uly can confirm this as Honda (5th? in Jan. 2023), and Geely (9th? in Jan. 2023) seem to have lost the most.

    2. In a way, yes. Honda and Geely lost big in January 2024 versus 2023:

      Honda sales are down 32 percent 2024 vs 2023, while Geely sales are down 43 percent 2024 vs 2023. Peugeot though is the biggest loser...down 73 percent.

  3. Despite very few offerings - isuzu sales consistently very high. it only shows that pnoys value reliability and durability than fancy fancy.

  4. Looks like Chery and GAC are closing in on Geely!

    Geely – 341 units
    Chery – 271 units
    GAC Motor – 250 units

    1. GAC mainly relies on the sales of the high end variant of the Emzoom and GS8
      GS4 is silently being abandoned in favor of Emzoom and Emkoo
      Geely's got GX3 Pro,Emgrand Sedan,Coolray Sport SE and Okavango Urban Plus/Urban for its sales.
      Chery mainly cares about the Tiggo 5x Pro and Tiggo 7 Pro.

    2. Geely should bring new/updated models to improved sales

    3. New Coolray,New Okavango and Geometry C are available in the Philippine market within this year

    4. Geely F'ed up with its aftersales service and parts availability

    5. Chery actually outsold Geely by 1 unit in the CV segment. so they practically overtook them at least for this month. Afaik, Chery doesn't sell any passenger cars here but in the counts above, they did sell 1 unit. What could that be?

  5. Too many cars. Too less roads..

  6. Geely, Foton, Chery, and GAC off to a good start among Chinese brands. Changan, in spite of the change of distributorship, is way behind...

    1. Inchcape CATS failed to address the problems of Changan which are competitive pricing,offering good cash discounts and wider dealership-service center networks.
      X7 Plus was kinda underwhelming and failed to match Okavango.

    2. I was expecting more from Inchcape and I agree, their pricing is not that competitive vs other Chinese brands. On the other hand, it took Astara some time and new models to lift GAC. The Emzoom's package and pricing is really attractive.

  7. Every year, every month, Toyota is always going ahead in Philippine car sales over fellow compatriot Nissan to say - despite the former already being faced with controversies in recent periods (following the 2010 Toyota car recalls overseas) like failure in testing Hino trucks, smaller Daihatsu cars etc.

    Its even glad to say Nissan, unlike Toyota, Honda, Suzuki etc, isn't a family-owned business these days so given those controversial statements regarding Toyota recently means instead of the latter selling all of its cars as being mechanically Toyota and//or Daihatsu - therefore Toyota may just dump every of its cars' blueprints in exchange for ones used by Nissan's vehicles. (Despite the fact many of them are already out of date but due to Renault's ownership means it could benefit Toyota as the following explains how as seen below:)

    And these are the following Toyota vehicles that could end up using Nissan technology over the former's own, anyway half of NIssan's vehicles share engineering with Renault and the rest of the Renault-Nissan-Mitsubishi Alliance. (Except for rear-wheel driven ones like for example the Z sports cars by Nissan formerly Datsun.)

    1. Toyota Yaris (developed and developing markets) <-> Nissan Almera aka Nissan Versa in North America, nevermind the Toyota C-HR since that Toyota model is not sold in Philippines roads

    2. Toyota Corolla (plus Toyota Corolla Cross and Toyota RAV4) <-> Nissan Sentra aka NIssan Sylphy and Nissan X-Trail aka Nissan Rogue in North America, the current Sentra/Sylphy and X-Trail models are neither available nor sold in the Philippines compared to their previous generations (on the other hand these Nissan models currently use a newer platform unlike the Almera/Versa and even Kicks)

    3. Toyota Camry <-> Nissan Altima, the latter uses a different platform (NIssan D platform) that's also shared with the Nissan Maxima that's only sold in North America and Middle East - besides that the platform being employed in the current Altima and Maxima (also Nissan Pathfinder) dates back from the 1980s so the Camry sharing mechanicals with the Altima would use the same platform found in the Sentra and Rogue (sorry X-Trail) instead unless if Toyota were to join forces with Nissan

    4. Toyota HiLux (Toyota Tacoma in North America) <-> Nissan Navara (also Nissan Frontier in NA), the latter's platform is also used in the Nissan Armada (aka Nissan Patrol)

    5. Toyota GT86 and Toyota Supra <-> Nissan Z and Nissan GT-R, the former doesn't have a V6 engine being stuffed within them while the latter in contrast has (except for GT-R being a 4WD-only sports car and its already out of date for this period)

    Forget the Toyota Prius and Nissan Leaf then, we could instead see Skylines with Toyota badges being pasted on along with Toyota-badged Almeras/Versas, Sentras/Sylphys, Navaras/Frontiers etc. (Anyway its the same thing we could see a Nissan Kicks with Toyota's logo being displayed all around.)

  8. Why is Subaru not on the list? Did they fail to sell a single model in January?

    1. Subaru is not a member of CAMPI. They are a member of AVID which hasn't released sales figures for about a year now.


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