Hyundai is reaffirming its targeting of hitting 5.55 million units in global sales by 2030, equivalent to a 6 percent market share. And to that end, they’re investing heavily to launch new or refreshed models—over 100 of them says the Korean automaker—by the same time frame. 58 of these are for North America, 49 in Korea, 41 in Europe, 26 in India and 22 in China. Many of these will be all-new products or entries into new market segments.
By 2030, Hyundai will have 60 percent of its global sales mix be electrified, up from 23 percent in 2025.
Seven new vehicles are slated to be launched in the next eight months alone including the all-new Elantra, Ioniq 3, Tucson and Tucson Hybrid, first-ever Santa Fe Extended Range Electric Vehicle (EREV), an all-new A-segment EV SUV for India, an all-new global B-segment SUV, and an all-new B-segment SUV for Europe.
The all-new Tucson and Tucson Hybrid will launch in its initial markets globally by the fourth quarter of 2026.
It will be immediately followed by the first-ever Santa Fe Extended Range Electric Vehicle or EREV in the first half of 2027. The Santa Fe EREV is targeting more than 965 kilometers (600 miles) of total range, combining an EV-like daily driving experience while addressing range and charging anxiety for customers.
The Santa Fe EREV is confirmed for a North American production at Hyundai Motor Manufacturing Alabama. No word if it’ll be assembled in South Korea as well. However, the carmaker has confirmed that its EREV technology will make its way to global markets where China will benefit from it (alongside new EVs) by 2027.
Elsewhere, Hyundai will offer an all-new electric EV SUV localized and designed for India where it’ll debut a next-generation infotainment system and Level 2 ADAS. The subcontinent will also receive a new combustion engine-powered mid-size SUV.
Hyundai is also targeting so-called “white spaces” where the brand feels that it’s underrepresented. These segments account for roughly 29 percent of all automotive sales, highlighting significant opportunities for growth. These include body-on-frame vehicles, including a midsize pickup, and light commercial vehicles.
Hyundai’s high-performance N lineup will also add new models as the company continues to target 100,000 units of annual sales by 2030.
To that end, the carmaker has also announced vast developments in its electrification technologies including a more energy dense battery cell which are also more cost-effective and will feature Thermal Runaway Protection (TRP) that blocks the transfer of heat to adjacent cells in the event of a battery fire. This allows the battery to dissipate heat and a barrier structure between cells that prevents heat from spreading.
Hyundai is fast becoming a software-defined company. We’ll surely miss the mechanical days of automotive engineering.
ReplyDeleteThe dwindling number of enthusiasts like you will, no doubt. The rest of the world will move on. That's life.
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