Suzuki Philippines Incorporated (SPH) has officially relaunched Suzuki Auto Iloilo following the renovation and expansion of its standalone 3S (Sales, Service, and Spare Parts) facility along Diversion Road in Dungon B, Jaro, Iloilo City, strengthening Suzuki’s presence in Western Visayas.
The upgraded dealership provides customers with an improved environment for vehicle sales and aftersales service. Its showroom can accommodate five vehicle display units, while its enhanced service facility features six service bays to support the maintenance and service needs of Suzuki owners.
Established in 2012, Suzuki Auto Iloilo has been serving customers for more than a decade. The dealership is operated by Sakura Autoworld, Inc., led by President Mr. Marco Gabriel Borromeo and Dealer Principal Mr. Jose Daniel R. Borromeo.
The renewed facility is also being prepared for Suzuki’s growing electrified vehicle lineup, including the Suzuki e Vitara, Suzuki’s all-electric SUV. It will soon be equipped with a dedicated charging station, further preparing the dealership to support Suzuki’s electrified mobility initiatives.
During the relaunch, Norihide Takei, Director and General Manager of the Automobile Division of Suzuki Philippines, highlighted the significance of the upgraded facility and Sakura Autoworld, Inc.’s continued partnership with Suzuki Philippines. He said the renewed facility demonstrates Sakura Autoworld, Incorporated’s commitment to improving the customer experience and preparing for the future of Suzuki. He also noted that the dealership’s investment in readiness for Suzuki’s future electrified vehicle lineup reflects a shared vision for sustainable growth.
Mr. Takei also recognized Sakura Autoworld, Inc.’s contribution to Suzuki’s continued growth, saying that Suzuki Philippines is proud to have dedicated dealer partners and looks forward to continuing the journey together as the brand serves more customers and strengthens its presence in the region.

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