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Friday, May 28, 2021

Ford Wants To Shed "Gas Guzzler" Image By Going Electric By 2030


Ford’s F-150 Lightning and Mustang Mach-E aren’t one-offs in the carmaker’s electrification plans. They’re revealed that they’re accelerating the development of EV-related technologies with a goal of having 40 percent of its global sales fully electric by 2030.

Apart from leveraging a partnership with Volkswagen to use the latter’s MEB platform, Ford has announced that they will develop a new, dedicated EV architecture that would underpin battery-electric versions of the Explorer and Lincoln Aviator, as well as midsized pickup trucks and “rugged SUVs” that will go into production within the decade.

Hau Thai-Tang, Ford's chief product platform and operations officer, said the company would offer two new EV architectures: a rear-wheel-drive/all-wheel-drive platform, as well as a platform dedicated to full-size pickups. 

In particular, The RWD/AWD platform “will underpin a range of emotive vehicles slated for production between now and 2030,” Thai-Tang said.

That includes EV versions of the Explorer and Aviator, which CEO Jim Farley also noted in a presentation. Thai-Tang also said the platform will underpin “rugged SUVs” suggesting that an all-electric Bronco could also be on the table.

Apart from platforms, Ford is planning to focus its resources on battery development, reducing their costs by 40 percent. Their own line of EV batteries will be branded as IonBoost. The carmaker will offer three types: IonBoost lithium-ion batteries; lithium-ion phosphate batteries for commercial vehicles; and solid-state batteries.

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