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Monday, September 6, 2021

The Toyota Hilux Is About Mobilizing And Spreading Hope

More than just a pickup truck, the Toyota Hilux is a symbol and vessel of hope for many amid times of uncertainty. The Hilux is often the vehicle of choice, not just for private customers but for government and humanitarian efforts, here and abroad.

For instance, Toyota Motor Philippines donated a Hilux to the Conservation International (CI) Philippines in 2018 for conservation projects in the Verde Island Passage, one of the richest marine biodiversity in the world. The Hilux was used to aid volunteers in the coastal clean-up and mangrove-planting along the coast of Lian, Batangas, and to support the entire marine biodiversity conservation project.

In 2019, the Department of Transportation (DOTr) donated 180 units of the Hilux to the Philippine Coast Guard (PGC) (see lead photo). The Philippine Coast Guard’s (PGC) Special Operations Force and rescue response team uses their fleet of Hilux to access flood-prone areas and provide assistance to communities during calamities.

The trust in the Toyota Hilux is also mirrored in various countries across the globe. In 2019, the United Nations Development Programme (UNDP) donated 20 Hilux vehicles to the Yemen Executive Mine Action Center (YEMAC) to transport desperately needed humanitarian aid for Yemenis in need of assistance. The Hilux, along with the Toyota Land Cruiser, was also among the vehicles used by the National Disaster Management Agency (NDMA) in Liberia for the enhancement of the agency’s mobility in mitigating disasters and disaster-related issues.

For the latest Hilux, Toyota Motor Philippines started offering the Hilux Cargo—a rear seatless, windowless, and more affordable variant also powered by the same 2.4-liter 2GD engine. It’s specifically designed for the more demanding needs of mobilizing goods and services, be it in the field of agriculture, utilities, transportation, and logistics.

This is on top of the consumer-oriented E, G, and Conquest grades.

When the going gets tough, the Hilux is a reliable companion to get through the challenge. Its ability to deliver when it matters the most makes all the difference—be it on the rough terrains of an off-road adventure, or on the grind for a business, or even just for the demands of daily life. True to this idea, the Hilux, one of Toyota Motor Philippines’ most iconic vehicles and the country’s best-selling pickup, remains to be the quintessential heart and muscle vehicle that is ready for all of life’s challenges.

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