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August 25, 2023

EDIFICE x MUGEN Watch Arriving In PH This September For P 25K

Heads up, car enthusiasts and timepiece collectors! A special collaboration between Edifice and Mugen, the Honda works brand, will release its newest timepiece collection in September 2023 and serve as the latest addition to the Casio Edifice line of timepieces.

The new ECB-40MU is the first collaboration between Mugen, which is celebrating its 50th anniversary, and Edifice, a line of Casio timepieces that embodies the motorsports worldview. The latest limited collection is based on “Speed and Intelligence.”

Mugen is involved not only in manufacturing and selling parts for Honda automobiles, but also in a variety of motorsports-related activities including taking part in F1, the Isle of Man TT, and other top-tier races in Japan as a professional racing team. Casio has partnered with Mugen since the motorcycle endurance race in 1985 to support the company’s activities.

“We are excited to share the newest timepiece in collaboration with Mugen. Just like how Mugen exhibits speed and intelligence, Edifice created a watch that will fit racers not only in style, but also their lifestyle. Edifice is committed to continue bringing dynamic watch designs combined with cutting-edge technology to people,” said Tony Yiu, General Manager of CSC Time, Inc.

The Mugen brand colors of white, red, gold, and black are featured on the design set against an overall black design. Together with the Mugen brand logo, the Eye Commander logo symbolizing the spirit of Mugen is embossed on the band. Apart from drawing inspiration from the suspension used in formula race cars, the band is also made of Alcantara, a material used in sports car interiors for its excellent durability and breathability.

The watch is equipped with Mobile Link features for pairing with a smartphone via Bluetooth, providing automatic time correction and making it easy to set world time. It also comes with other practical features, including a Schedule Timer that syncs with a smartphone’s calendar app to display the start and end times of a scheduled activity on the watch LCD. These special details give this timepiece the singular look that only a limited-edition model can impart.

The Casio Edifice x Mugen ECB-40MU will be available in authorized Casio stores nationwide this September and will be priced at P 24,950.

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