The BMW Group delivered one million fully-electric vehicles since the launch of the pioneering i3 in 2011. The group which includes BMW, Mini, and Rolls-Royce reached the milestone thanks to a total of 82,700 BEVs delivered during the first quarter of 2024—a 27.9 percent year-on-year growth for BEVs.
As a whole, the BMW Group delivered 594,671 vehicles to customers during the first quarter—a 1.1 percent growth. Europe was strong with 227,784 units sold—a 5.5 percent increase over the same period in 2023.
In the first quarter of 2024, the BMW brand alone sold 531,039 units worldwide—an increase of 2.5 percent. The brand reported particularly strong growth in BEVs. Between January and March, 78,691 fully-electric BMW vehicles were delivered to customers worldwide, up 40.6 percent compared to the prior year.
Aside from a robust growth in the BEV segment, the BMW Group also recorded a significant year-on-year increase in sales of models in the high-end premium segment in the first quarter (+21.6 percent) thanks to vehicles such as the BMW 7 Series that saw double-digit growth globally.
Meanwhile, BMW M once again increased its sales from the all-time high posted in the first quarter of last year and continued its growth story. With a total of 48,110 vehicles sold, sales were up 3.6 percent on the same period of the previous year.
When it comes to two wheels, BMW Motorrad delivered 46,434 motorcycles and scooters. Out of this figure, more than 24,000 units were sold in March alone—a record high when it comes to monthly sales.
The BMW Group anticipates a slight increase in deliveries in the automotive segment in 2024. Fully-electric vehicles and models from the high-end premium segment will be among the main growth drivers in 2024. In both segments, the BMW Group expects to see significant double-digit growth this year.
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