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April 3, 2024

Subaru Opens New Alabang Showroom

Motor Image Pilipinas Inc. (MIP), the exclusive distributor of Subaru vehicles in the Philippines, enhances its presence in the south of Metro Manila with the grand opening of its newest branch, Motor Image Alabang.

Located at CTP Asean Tower, in the heart of the Filinvest City Central Business District, Alabang, the new facility provides customers with convenient access to the latest Subaru models and aftersales service.

“Subaru has been a part of the Alabang community for many years, and we are proud to have built strong relationships with our customers here. As the exclusive distributor, Motor Image Pilipinas, we're excited to take our commitment to the next level. The opening of Motor Image Alabang represents our commitment to making our brand more accessible and prominent than ever before to our customers residing and working in the area. Together, we strive to deliver quality, safety, and confidence, ensuring that more Filipinos can embrace the full Subaru experience,” said Deputy Chairman and Managing Director of Tan Chong International Limited, Mr. Glenn Tan.

The showroom has a six–car display area, showcasing the latest Subaru models in a modern and inviting setting. Customers can also enjoy private transaction areas and a well–appointed lounge, designed to provide a comfortable and engaging environment for visitors.

The showroom also serves as a receiving location for Subaru vehicles scheduled for servicing at the nearby satellite workshop facility, ensuring a seamless and convenient experience for customers.

It also offers genuine parts and accessories as well.

With the opening of Motor Image Alabang, MIP underscores its commitment to delivering outstanding products and services to its customers in the Southern region.

This latest showroom complements Subaru’s existing branches in Metro Manila and the authorized dealerships nationwide. These are namely:

  • Subaru Greenhills – 187 EDSA Greenhills, San Juan, Metro Manila
  • Subaru Manila Bay – Lot 39 Block 2, Bradco Avenue, Aseana City, Paranaque, Metro Manila
  • Subaru Global City – Dusit D2 Hotel and Residences, McKinley Parkway, Bonifacio Global City, Taguig City
  • Subaru C5 – 92-102 E. Rodriguez Jr. Ave, Pasig City
  • Subaru Cavite – Casa Bellissima Aguinaldo Highway, Brgy. Anabu I–D Imus City, Cavite
  • Subaru Cebu – A.S. Fortuna St., Mandaue City, Cebu
  • Subaru Iloilo – MacArthur Highway, Jaro District, Iloilo City
  • Subaru Bacolod – Corner Villa Valderrama Subd., Lacson Street. Bacolod City
  • Subaru Cagayan de Oro – KM.3, National Highway, Cagayan De Oro City, Misamis Oriental
  • Subaru Davao – Km 7, West Insular Village, Lanang, Davao City
  • Subaru GenSan – Lot 1–A–2, Bulaong Ave., Brgy. Dadiangas North, General Santos City


  1. This is just a sales outlet showroom similar to Subaru BGC
    Number of Subaru dealerships decreased due to dealers having hard time selling the Forester,WRX and XV

    1. I believe XV is their best seller while there's a new Forester coming out soon. WRX, it only caters to a niche market.

  2. Cars are no longer vibrant like before.

  3. Yes all the Subaru dealerships that closed down are under Gateway Group

  4. No longer Anthony Cheng ANC, very good

    1. ANC dropped it years ago and then Gateway took over and used the former JAC dealership in Alabang Westgate

    2. Subaru in itself is a niche market. They are not volume sellers. They dont earn much from selling cars but thru parts and services. That is why subarus pms cost an arm and leg.


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