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April 4, 2024

Chevrolet Philippines New Management Team Formally Unveiled At MIAS

Chevrolet Philippines formally announced its new management team at the Manila International Auto Show.

From left to right in the lead photos are: Mr. Anatolio Enderez, Sales Leader – Southeast Asia Distributor Operations; From Chevrolet Philippines: Mr Richard L. Lee, Chairman Emeritus; Ms. Maria Fe Perez-Agudo, President and CEO; Mr. Ladislao Z. Avila, Finance Consultant.

“Chevrolet Philippines steps into a new era, reimagining its acclaimed motoring tradition to meet the needs of the new market,” affirmed Maria Fe Perez-Agudo, President and CEO. “This translates into introducing new and competitively-priced products with the Filipino motorist in mind, expanding our dealership network nationwide, strengthening our presence in key cities, and enhancing our After Sales and Parts service.” She underscored further, “For anyone with ambition and determination to make things happen, Chevrolet is a catalyst, an ally, and partner in all their pursuits…to drive real moments of adventure, purpose, and connection. We invite everyone to cherish our rich brand history and become part of the growing community of Generation Chevrolet.”

Taking on Chevrolet’s global tagline of, “Together Let’s Drive,” the Chevrolet booth takes on the theme of “Generation Chevrolet.”

“Together let’s drive” embodies Chevrolet’s commitment to deep, sustained engagement with its owners and communities across generations. With its storied past, Chevrolet consistently goes hand in hand with its customers, offering a blend of inspiring design, intrinsic value, and exceptional performance, all the while driving forward with groundbreaking technology and coveted features.

While the planned highlights and fun activities of “Generation Chevrolet” will offer guests a diverse display of the brand’s timeless appeal and purposeful innovation that meets the ever-evolving needs of consumers since its debut in the motoring scene in 1911.

At Chevrolet’s World Trade Center exhibit is the first-generation Corvette alongside the newest Corvette Stingray 3LT Z51. Meanwhile, at the SMX Convention Center are the first- and sixth-generation Camaro. At both World Trade Center and SMX displays are the Trax, Tracker, Tahoe, and Suburban SUVs.


  1. Where is the product plan? A management team is nothing if they don't have the product to sell. That's all they announced? Might as well not have a press conference when they didn't announce their key plans to revive Chevy (which is what they desperately need).

  2. I hope the new management will make new history this year to introduce new product models for the American loyal and new Buyers. The previous president was a lame duck pretending to be a Good salesman for the Bowtie Brand Instead he buried the Chevrolet Cars.


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