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Thursday, January 13, 2022

Geely Renames UK Design Studio To Lotus Tech Creative Centre

From the start of 2022, the Geely design studio in the UK will carry a name: the Lotus Tech Creative Centre Limited (LTCC). Already playing a key role within the Geely Group, including designs for Geely Auto, LYNK & Co, and Proton, LTCC will also be integral in the ongoing transformation of Lotus from a UK sportscar company to a global performance car business and brand.

The LTCC team continues to be led by highly experienced designer Ben Payne in the role of Managing Director / Head of Studio.

Based in the Warwickshire, in the UK’s automotive heartland, LTCC is a world-class automotive design facility delivering the complete range of disciplines—design strategy, exterior and interior design, user interface and user experience design, visualization, studio engineering, digital and physical modelling, plus color, materials, and finish. Basically, it has everything to support Lotus’ expanding design workstreams.

Under Ben’s guidance, the LTCC team has taken the lead on creating a highly desirable range of all-new, all-electric lifestyle cars for the next generation of Lotus customers.

Together they have taken the core principles and Lotus DNA from more than 70 years of sportscar design and evolved them. The result – which will receive its world premiere this year is the first ever performance SUV from Lotus, the Type 132, and it will be followed by a four-door sports coupe (Type 133) and a smaller SUV (Type 134) in the coming years.

LTCC is working in close collaboration with the design team at Hethel, led by Russell Carr, which will continue to spearhead Lotus’ global sports car programs. The Type 135, the first EV sports car from Lotus, is already in development.

Overseeing the work of both design studios is Peter Horbury, appointed Senior Vice President, Executive Advisor, Design at Lotus last September. He commented: “LTCC and Lotus Design at Hethel are now aligned as creative centers of excellence to develop and deliver the Lotus design vision. They are already collaborating closely with the other Lotus facilities around the world, such as Lotus Tech HQ in Wuhan, China, and Lotus Tech Innovation Centre in Raunheim, Germany.”

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