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Friday, January 28, 2022

Nissan Is Once Again A Brand On The Rise


Nissan Philippines’ full year performance doesn’t tell the whole story. By all accounts, the Japanese carmaker sold 19,603 units in 2021—a 9.9 percent dip compared to their 2020 performance. And while this snapshot doesn’t paint a rosy picture for what was once the fastest growing automotive brand; in truth, they’re a brand that’s once again on the rise.

Grappling with the effects of the DTI’s Safeguard Duty, Nissan Philippines sales were a tad slow during the first half of last year. However, thanks to the reversal of the duties, and the slew of new vehicles launches—the Navara, LEAF, Terra, Almera, and Patrol (well, technically it was a preview) lead Nissan to claw back the third spot in the local automotive industry.

For the first nine months of 2021,Ford and Nissan (Suzuki was sometimes in the mix as well) were neck-and-neck with their January to September 2021 sales registering 14,696 and 14,240 units respectively. However, by November, Nissan started to bounce back. In November and December, they managed to move 17 percent more vehicles than their American rival did. It may not have been enough to beat Ford to third place in new car sales, but if this momentum continues into 2022, it could very well be a strong year for Nissan.

In the twelve months of 2021, Nissan Philippines sold: 9,882 Navaras; 3,970 Terras; 3,173 Urvans; 2,237 Almeras; 136 Sylphys; 70 Nissan 370Zs; 57 Patrol Royales; 57 X-Trails; 15 LEAFs; and 4 GT-Rs.

“The year 2021 was a tough time for the entire industry, but despite the challenges we faced, we’re grateful that Filipinos continue to trust Nissan with their mobility needs. This has inspired us to continue our mission of enriching the lives of people with our innovative vehicles and top-notch customer service,” says Atsushi Najima, Nissan Philippines’ President and Managing Director.

4 comments:

  1. The Navara and Terra are both praised for their ride comfort compared to competitors. 😊👍👏
    I think the major drawback of Nissan are the Jatco transmissions.
    - Mark J.

    ReplyDelete
  2. In addition, I'm glad that Nissan Phils. was able to sell 15 LEAFs. That's already a significant number for EV sales.
    Hope the Phil. govt. will provide more incentives for EVs.
    - Mark J.

    ReplyDelete

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