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Friday, January 14, 2022

A Look Back At Lexus Philippines' Milestones In 2021


It was 13 years ago when Lexus first opened its doors in the Philippines, and it has since been the gateway to a world of unparalleled luxury for the most discerning Filipino car buyers. Its line-up of luxury sedans, coupes, crossovers, and SUVs showcase not only the latest in cutting-edge technology but also exhibit the artistry of ‘Takumi’ master craftsmen. But beyond the vehicles themselves, Lexus prides itself in creating amazing experiences.

The past year had special milestones for the brand starting with the launch of the new LS and the newest variant of the Lexus IS which marked the resurgence of these luxury sedans.

The new Lexus LS is the pinnacle of luxury craftsmanship. It is the flagship sedan of the Lexus line-up, and it also offers personalization that can suit the selective taste of each customer. When built under the expert eye of Takumi master craftsmen, the coming together of glass, metal, wood, and fabric to create a luxury vehicle’s interior can only result in art. The breathtaking interplay between these materials showcases the superior level of craftsmanship that Lexus is known for. And with the new LS sedan, this kind of creativity is a full-on display of the skills and experience required to create such an awe-inspiring interior space.

The all-new IS sport sedan also made its debut with an additional variant suitable for first-time luxury car buyers. The Lexus IS was born and bred at the Toyota Technical Center Shimoyama Test Track—where the toughest and most challenging roads in the world have been recreated. This suits the Lexus IS perfectly, as every facet of its performance was developed on that extremely challenging on-road course, all for the sake of delivering an experience like no other to drivers around the world. It sets the bar for dynamic handling and value that it was deemed our Top Pick of 2021.

Just before the year ended, Lexus introduced the new ES—a model renowned for its quiet, smooth performance and high levels of cabin comfort and spaciousness. The current changes focus on strengthening these qualities, refreshing the car’s styling, improving ride and responsiveness, and introducing new, technology-led equipment features.

For added customer convenience, Lexus’ unique interpretation of Japanese hospitality can now be experienced from the palm of your hand with the arrival of the MyLexus Mobile App. With it, owning and maintaining a Lexus is now easier and more convenient than ever before. Available for download for both Android and iOS users, the MyLexus Mobile App puts everything you need--from maintaining your prized vehicle, shopping for a new model, or learning more about the fascinating world of Lexus--all from the convenience of your handheld mobile device.

With an unyielding spirit of innovation and support from buyers around the world, Lexus has continued to evolve as a luxury lifestyle brand. Lexus has delivered amazing product and brand experiences with new technologies and value since 1989. Now, the automotive industry has entered a period of once-in-a-century transformation.

Last March 2021, Lexus held the world premiere of LF-Z Electrified, a conceptual BEV that incorporates driving performance, styling, and technologies envisioned for realization by 2025. It features ideal dynamic balance achieved through the optimal placement of the battery and electric motors, as well as, among others, a new four-wheel driving force control technology known as “DIRECT4” that generates a superior and highly flexible driving performance, setting the LF-Z Electrified apart from conventional vehicles. Also, in the near future, Lexus plans to incorporate technologies and advanced infotainment functions that will further enrich our customers' mobility experience.

Lexus has always been at the forefront of making innovative technology available to those how have embraced green motoring. For Lexus in the Philippines, hybrid technology has always been as much about outright performance as it has been with improving fuel-efficiency. Today, the LS, IS, RX, and NX hybrid variants are available locally.

The term ‘hybrid’ has become synonymous with environmental awareness in transport and is recognized by consumers as one of the most reliable, stress-free drivetrains on the market. But while the core principles of the technology have not changed, there have been numerous refinements along the way. For 13 years, Lexus Manila has been sharing these cutting-edge developments with you.

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