Chery Auto Philippines recently gathered its nationwide dealer network for its Mid-Year Dealer Conference to reaffirm its commitment to growth, innovation, and customer satisfaction as it gears towards an exciting second half of 2025.
The event served as a strategic touchpoint between Chery Auto Philippines and its dealer partners all over the country, highlighting the brand’s plans to further accelerate momentum in sales, marketing, aftersales, and dealer development.
The Mid-Year Dealer Conference centered on the theme, “United In Journeys,” aligning with Chery Auto Philippines’ ongoing rollout of its new brand tagline: Love Your Journey, which was first introduced in April 2025. This combined message continues to shape the brand’s direction, emphasizing a united partnership with dealers and a strong focus on delivering vehicles and ownership experiences that reflect the evolving needs and aspirations of Filipino drivers.
“We are gathered today as one Chery family, united in our commitment to the brand, and more importantly, to our customers. With your leadership and dedication, we’ll continue building trust, delivering excellence. Together, we will bring Chery back to the top by putting our customers first in everything that we do,” Chery Auto Philippines Brand Head Franz Decloedt said to the dealers.
Chery Auto Philippines continues to offer a competitive lineup designed to meet the needs of today’s Filipino drivers. This diverse range highlights Chery’s commitment to delivering vehicles that offer strong value, quality, and innovation in every segment: Tiggo 2 Pro, Tiggo Grand Tour, Tiggo ReV, and the Tiggo Cross.
In the second half of 2025, Chery Auto Philippines confirmed a series of upcoming vehicle launches that will deliver competitive advantages in both pricing and features.
The conference concluded with a shared optimism among dealer partners, who expressed strong enthusiasm for the brand’s direction and product pipeline.
“This is our brand proposition. We offer vehicles for value-driven drivers seeking stylish, feature-rich, and dependable transportation. Chery offers attainable electrified crossover SUVs equipped with advanced technology and superior features. We make the shift to electrification easy and accessible for all,” UAAGI Chief Marketing Executive & Senior Vice President Lyn Buena said.
Backed by a dedicated team, Chery Auto Philippines vows to ensure every customer discovers not just a vehicle, but a journey that truly inspires and a brand that stays for the long haul.
Are Chery dealers inspired?
ReplyDeleteWhat is Tiggo? Why does all Chery models have Tiggo name? Where's the Chery QQ now?
ReplyDeleteApparently it means Tiger. If I were you I wouldn't bother too much with the meaning of car names. I prefer to not acknowledge the meaning of Kia's Sonet (I find it cringey haha) even though I do know and even if I really like/respect that model.
DeleteCustomers werent inspired
ReplyDeleteChery standing in CAMPI sales chart is alarming. Among UAAGI brands, Foton is top 12 with 250 units. Chery came in with 111 units (top 19). Among Chery's brand, Jetour had 163 buyers. O&J is not on record. This hopes its numbers do not exceed Chery's sales number. Chery as a brand is way older in the buyer's mindset. Agree, the Chery market needs inspiring as too many players are eating into its share of the pie.
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