Globally, Toyota continues to be the top-selling car brand and this is because they offer mobility solutions catered for every specific market’s needs and requirements. Unlike other carmakers, they offer and continue to invest in a wide range of powertrain solutions be it traditional combustion, hybrid, plug-in hybrid, pure electric, or even hydrogen fuel cell allowing them to compete in every market.

In the Philippines, Toyota has been in the market since 1989, and they’re renown for quality, durability, and reliability. Chances are, you still see a 30- or even 40-year-old Corollas or Tamaraw Revos still on the road—a testament to the everlasting quality of Toyota cars. This, no doubt, has positive effects on its resale value too.

True to its Japanese roots, Toyota Motor Philippines recognizes the value of research and development, often doing “Goyokiki,” or the practice of going and talking to customers to understand their needs. This allows them to continuously improve their products which led to the careful, but quick diversification of their Hybrid Electric Vehicle (HEV) line-up. Through careful study, they recognize that Filipinos are increasingly embracing electrification, and today, Toyota offers no less than seven HEVs. The same Goyokiki process led them to introduce the next-generation Tamaraw as well.

More than just selling cars, Toyota Motor Philippines is a true one-stop shop making products and, more crucially, services more accessible.

Recent studies conducted by Toyota show that Filipinos still prefer going to physical stores and dealerships to purchase their brand-new car, and that’s why it’s imperative that they have a strong network. Today, they have a network of 75 dealerships and eight service centers nationwide.

Each dealer meets Toyota’s global standard when it comes to facilities and equipment. At dealerships, customers can see and test drive for themselves the vehicle that they are interested in. While waiting for their vehicle to be released or serviced, they can even grab a cup of coffee and window shop Toyota genuine parts and accessories, and even Gazoo Racing merchandise. Oh, and parts are always readily available so customers don’t have to worry about waiting too long for their vehicles to be repaired.

Beyond the 3S—sales, service, and spare parts—Toyota Motor Philippines offers allied services that no other carmaker can offer. Need financing for your new vehicle? Toyota Financial Services Philippines has you covered. Need insurance to protect your Toyota? There’s Toyota Insure. Can’t remember when’s your next periodic maintenance timing? You can check on the myToyota App. Looking for a secondhand vehicle? There’s T-Sure, Toyota’s quality pre-owned cars program. Want to lease a car? There’s Kinto One, Toyota’s car leasing solution.

Finally, Toyota’s genuine customer support doesn’t stop after the vehicle has been released. Customers can also be assured that when they purchase a Toyota vehicle, Toyota will be with them every step of the way, from when they first visit the showroom to when they upgrade to a new unit. Even when customers do encounter issues, they also make it easy to get in touch with customer service through various channels, including its customer hotline, mobile app, and social media platforms.

With so many mobility options in the local market to choose from, the question Filipinos usually ask first is “Anong brand ang para sa akin?” This doesn’t come as a surprise as many studies have shown that Filipinos have a strong sense of brand loyalty. This loyalty is made stronger the more reputable and trustworthy a brand is, and Toyota is proof of that.