Hubris. That’s what landed Mazda into trouble with the CX-3. At the time of its launch five years ago, it seemed they could do no wrong—their sweeping KODO design coupled with the Skyactiv powertrain delivered them one critical hit after another. But when it was time to come up with a sub-compact crossover, they read the market wrong. Too small and too expensive—it didn’t deliver the numbers Mazda thought were there.
