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Tuesday, August 24, 2021

Mazda Philippines Records 38 Percent Sales Growth In H1 2021


Bermaz Auto Philippines Inc., the exclusive distributor of Mazda vehicles, has reported a 38 percent sales improvement in the first half of 2021 compared to the same period last year. Because of the growing popularity of the Mazda crossover lineup, the CX-9, CX-8, CX-5, CX-30 and CX-3 nameplates made up 60 percent of the total sales.

Mazda’s five-seater crossover, the CX-5, surged ahead in the lineup with a 38 percent increase in sales in the last six months versus the same period in 2020. The two premium three-row crossover models—the CX-9 and the CX-8—likewise had an immense contribution to the brand’s notable share in the premium crossover market. Mazda’s flagship seven-seater model, the Mazda CX-9, recorded a 100 percent increase in sales during the first half of 2021 compared to the same period last year. Meanwhile, the brand’s family three-row premium crossover, the Mazda CX-8, posted a 50 percent growth in its first half performance in 2021.

Based on consolidated industry reports up to June this year, the Mazda CX-8 is the best-selling seven-seater crossover for models priced above P 2 million, while the flagship Mazda CX-9 comes in second after the CX-8 in this category. The combined share for both the Mazda CX-8 and Mazda CX-9’s first half performance in this premium crossover segment is at 63 percent. The increased demand for both models in the last six months shows the public’s acceptance of both models as superior premium crossovers.

“The three-row CX-9 and CX-8 continue to make strong inroad into large households and management executive segments, offering unmatched premium quality and performance typical of more expensive luxury brands at a much more accessible price level,” explains Steven Tan, President and CEO of Mazda Philippines. “Combined with a comprehensive 5 Years Free Service Plan and an award-winning customer service network, the CX-9 and the CX-8 are the best three-row crossovers for your money.”

Tan adds: “The 5 Years Free Service Plan, a standard package that is included in all new Mazda vehicles, has brought a new level of ownership satisfaction to the customers from the start of the pandemic last year. I have heard from customers that the free service plan completes the premium experience of owning a Mazda—a premium product with class-leading driving and ownership experience.”

In addition to the crossovers, the Mazda MX-5 roadster has continued to win the heart and love of the Filipino automotive enthusiasts. The MX-5 has led the open-top two-door sports car segment in popularity in the first half of 2021. “We are thrilled with the joy and happiness this little sports car brings to the community,” Tan says.

7 comments:

  1. The cx-8 outsold the top-of-the-line toyota fortuner?

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    1. The exact terminology they used was "crossover." This excludes PPVs like the Fortuner.

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    2. Im sorry, sir, but i cannot think of any 7 seater "crossovers" with the same size as the cx8 and cx9 that is priced above 2.0m., that can be considered as their direct competitor.

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    3. Think harder. Maybe there's I dunno the ford explorer?

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  2. Sales increased by 38% while industry wide sales rose by 53%. So they performed poorly and lost marketshare.The CX-8 was the best selling 7 seater crossover above 2m pesos. So it wasn't the best selling 7 seater crossover if we include those selling below 2m. Kudos to its marketing people though for putting a positive spin to not so good news.

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  3. I still aspire to own a 6 one day.....:3

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