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Monday, August 16, 2021

Yokohama Tires Celebrates 25 Years In The Philippines


In recognizing the value of the company’s success, the Yokohama Tire Philippines, Inc. (YTPI) kicks off its 25th anniversary by giving back to the communities within the company’s vicinity.

The tire manufacturing company is set to donate tires for the emergency service vehicles of its neighboring communities to support the quick COVID-19 and emergency response of its local health units. Aside from this, YTPI will also be donating printing materials to nearby public schools that are currently under the modular learning system due to the pandemic.

“YTPI has come so far in the past 25 years. I am humbled and grateful for the support the company and our team have received over the years. Despite the global pandemic, I feel blessed that we have grown YTPI into a business that can give back,” said YTPI President and CEO Tetsuya Nagao.

Moreover, several events are also lined up to commemorate the plant’s 25th anniversary, including a social media project that will feature some of the people behind the success of the company, and a photo exhibit about the company’s milestones through the years.

Twenty five years had passed since the Yokohama Rubber Company, Ltd. (YRC) established YTPI in Clark Freeport Zone, Pampanga. Two years after the company’s inception, the first S-760 passenger tire model was manufactured at the first Yokohama tire manufacturing facility in Asia outside Japan.

Since then, YTPI has become a strategic and vital subsidiary of YRC that is essential to the local and global distribution of high-performance passenger car radial and recreational vehicle tires.

Over the years, tire demand and industry growth have resulted in YTPI’s several business expansions marking the company’s focus to proceed in several phases. On June 9, 2003, Phase II expansion started to ramp up production to 10,000 tires per day. Two years after, the company started the construction of its Phase III expansion, increasing production by 70 percent. 2008 was a banner year as YTPI set a record by producing 22,000 tires in a day. In 2011, YTPI officially started building the West Plant. The expansion move increased the company’s total land area from 16.5 hectares to 44.7 hectares. It also ramped up production resulting in a huge increase of the company’s manpower. By 2014, the second and last phase of YTPI’s West Plant Expansion was finally completed. To date, YTPI manufactures 27,000 tires per day and employs over 3,000 staff.

In less than a decade, amazing strides were made exponentially increasing production by fastidious and daring shifts. As manufacturing continues to achieve gain after gain, its workforce has grown as well, providing even more opportunities to the community.

Things did not go easily for the company as misfortune struck on May 14, 2017, when the YTPI East Plant – Phase 3 was razed with fire. As an agile and resilient company, YTPI began the rebuilding and reconstruction the same year. And by June of the following year, partial production has already commenced.

In the constantly changing business environment, the company was able to recover and quickly stay the course. YTPI’s dauntless leadership and ability to adapt with complex shifts was crucial not only to maintain its momentum but also to move beyond. Nowhere is this more pronounced than the symbolic year of 2018, a year after the unfortunate event, when YTPI manufactured its 100,000,000th tire.

The company has admirably committed and invested in sustainability and in 2019, YTPI has installed its own 4-megawatt solar power rooftop. It is the second largest rooftop solar plant in the country and the largest in Central Luzon. It is considered as one of the company’s biggest environmental milestones to date as it greatly reduced Freeport’s annual CO2 emissions. In addition, a 1,020-cubic meter  rainwater recovery tank to harvest rain water for industrial purposes was constructed.

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