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Friday, August 13, 2021

Kia Re-Opens Brand Experience Center In Seoul

Kia Corporation has announced today the re-opening of its customer-centric brand-experiencing venue, the Kia360, in southern Seoul.

Kia360 is the company’s first public space dedicated to showcasing its new brand offerings, including future mobility lifestyles, electrified sustainable mobility solutions and design innovations. It has re-opened in line with Kia’s new brand strategy of empowering customers with its inspiring movements, which was announced at the beginning of 2021. Kia360 first opened in 2017 under its previous moniker, BEAT360 (check out our feature here).

At the spacious building spanning 1,900 square meters, visitors are invited to feel and experience Kia’s reinvigorated brand sensibilities through interactive participation, communication, and empathy.

The exterior of Kia360 has been redesigned using the new brand-representative colors, the Midnight Black and Polar White, allowing for various eye-catching lighting displays throughout the day and night.

The interior comprises three experiential zones: the Brand & Design Zone, the EV Life Zone, and the Kia User Zone. The three zones are connected to each other, enabling visitors to appreciate their diverse exhibits with ease and in sequential order. In particular, there are interactive digital contents that respond to the movement of visitors, providing an immersive opportunity to envisage the future mobility lifestyles in engaging and amusing ways. Furthermore, in line with the contact-free trend amid the pandemic, visitors can receive general information about Kia360 from digital kiosks, as well as the floor guide from their smartphones using the QR code.

Kia, in line with its mission to inspire customers with innovative and sustainable future mobility solutions, plans to continue to develop Kia360 and its interactive contents in the future through diverse customer-oriented exhibitions and product-experiential displays.

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