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Friday, August 13, 2021

One Year On, The Territory Makes Up 30 Percent of Ford Philippines' Sales


Last year, Ford Philippines launched the Territory—a small SUV made for the Chinese domestic market, but then exported to the carmaker’s International Market Group.

After 365 days of sales, Ford celebrates it by enumerating several milestones:

Small SUV segment leadership - The Ford Territory delivered robust sales in the first half of 2021 and retained its leadership in the small SUV segment. Sales reached 3,323 units, cornering a 56 percent market share in the segment.

One of Ford’s top-selling vehicles - As of the first half of 2021, the Ford Territory was the second best-selling vehicle in the Ford product portfolio in the market, next to the Ford Ranger. Over 30 percent of total vehicles sold by Ford Philippines in the first half were Territory SUVs.

5,000th customer milestone - The Ford Territory also recently reached its 5,000th customer milestone after selling 5,248 units from August 2020 to June 2021.

Growing community of proud owners and enthusiasts - The interest and clamor towards the Ford Territory has paved the way for the founding of the Ford Territory Club Philippines (FTCP), a car group on Facebook composed of over 12,000 members (more than the total number of Territory SUVs sold).

“These huge successes for the Ford Territory will not be possible without the support and trust of our customers, dealers, partners, and employees,” shares Michael Breen, managing director, Ford Philippines. “We are excited to sustain the momentum for the remainder of the year as we see more Filipinos enjoy driving a Ford Territory and owning every moment of it.”

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