Tuesday, February 19, 2019

Foton Expands Dealer Network with Bacoor, Cavite Opening


Foton Motor Philippines, Inc. (FMPI), formally inaugurated its newest dealer network expansion: Foton Bacoor, Cavite.

This is the commercial vehicle brand’s 28th dealership nationwide, and the second in the province of Cavite.

“The grand opening of Foton Bacoor is the latest proof point in the ongoing expansion of our dealer network. It also supports our aggressive growth and commitment to deliver a consistent and world-class customer and ownership experience in both rural and urban areas across the country.” said FMPI President Rommel Sytin.

Located along the stretch of Bacoor Boulevard in Barangay Niog III, the 2,500-square meter facility has a fully-furnished vehicle showroom and a state-of-the-art service center with a total of 10 bays designed for passenger vehicles and commercial vehicles. Foton Bacoor also boasts a display and repair area exclusive for heavy duty trucks.

Known as one of Luzon’s home of major townships and real estate hubs, Cavite also quarters economic zones focusing on food processing, pharmaceuticals, and agribusinesses. Because of these potential markets, Mr. Juanito Tionson, Dealer Principal of Foton Bacoor, took the opportunity to offer the Foton vehicles closer to these trading.

When asked how their new business has started, Foton Bacoor President and General Manager Paul Tionson shared, “It all actually began with a series of coincidences. My father originally intended to lease out the land property to interested players in the automotive industry. After a while, we started asking, why don’t we just try it out ourselves?”

Similar to Absolute Advantage Inc. (Foton La Union) and SteeringWheel Inc. (Foton Puerto Princesa), Alphamile Automotive Dealers Inc. is also a first-timer in the car dealership scene.

He continued, “From there, we came to realize that Foton, with its diverse and well-positioned lineup, its commitment to help build the nation, and most importantly, its supremely dedicated and supportive people, was the brand that made the most sense for our first venture into the industry.”

In line with its continuous dealership expansion, Foton Motor Philippines President Rommel Sytin announced, “Our team is truly grateful for the opportunity to offer more of our products and services in Bacoor.  The market demand for commercial vehicles outside the National Capital Region is expected to grow even further in the coming years. Having said that, it is our responsibility to reach out and provide our products and services that will make it more accessible and convenient to our customers, wherever they are located.”

Foton Philippines has a clear plan to deliver notable sales and aftersales, as the brand eyes to expand business through retail and corporate and fleet sales. One such example is their participation in the PUV Modernization Program. Additionally, is the increasing demand for Light Commercial Vehicles (LCV), Light-, Medium-, and Heavy-Duty Trucks and heavy equipment.

Foton is currently entering its 12th year in the country, yet the brand has already secured the 9th spot for overall sales in the local auto industry scene, a big leap from 2017’s number 12 position. “With the opening of Foton Bacoor, we are confident that we can retain our hold of the 9th spot and improve our market share as well.” said Sytin.

By the end of 2019, FMPI is targeting the opening and operation of 34 dealerships nationwide. Foton dealerships will soon land in Congressional Avenue, Pasig, Metro Clark, Bacolor, Tagbilaran, and Iloilo.

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