Wednesday, April 1, 2020

Mazda Just Won Its 9th Red Dot Design Award


Mazda won its eighth and ninth Red Dot Design award in the KODO design era with the CX-30 and MX-30 SUV. It joins the all-new Mazda3, MX-5 RF, MX-5, CX-3, Mazda2, Mazda6, and previous generation Mazda3 in gaining recognition at the annual design awards.

Founded in 1955, Red Dot is one of the world’s largest design competitions. The product design winners, selected this year in 48 categories including cars & motorcycles, have earned the right to use the Red Dot symbol, an international seal of excellence.

“The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award,” says professor Dr. Peter Zec, founder and CEO of Red Dot. “The products won over the jury not only through their aesthetics, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry.”

The Mazda CX-30 is the second production model created with the latest evolution of the KODO design philosophy—artful design, rooted in traditional Japanese aesthetics. The honing of every element according to the ‘less is more’ principle has resulted in clean, beautiful surfaces on the CX-30 and brought an entirely original look to the compact crossover SUV segment.

Meanwhile, though retaining the beautiful, hand-crafted forms of KODO design, the styling of the Mazda MX-30 represents an exploration of a more modern aesthetic which focuses on the futuristic values and lifestyles that are beginning to emerge.

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