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October 22, 2023

Peugeot Opens In Bulacan

Peugeot Bulacan, the inaugural Peugeot dealership within the Autospeedygo Group, officially opened in Marilao, Bulacan. The event was graced by executives from Peugeot's distributor, Astara Philippines, and the Autospeedygo Group, symbolizing the start of an exciting journey for this newly established facility.

Located on the ground floor of Brevil Bldg., Mac-Arthur Highway, Lolomboy, Bulacan, Peugeot Bulacan joins the automotive row of Marilao, offering a prime location to cater to the automotive needs of Filipinos in the province of Bulacan.

In a statement, Autospeedygo Group president Vincent Licup expressed his pride in opening their first Peugeot outlet: “The Autospeedygo Group proudly adds Peugeot to its brand portfolio, which is special for us as this is our first partnership with the Astara group. We look forward to strengthening our relationship with them.”

He further added, “We bring this French brand to the province of Bulacan market so that our fellow Bulaceños, particularly those from Marilao, Bocaue, Meycauyan, and all the way to Guiguinto and other nearby municipalities of Bulacan, will have access to the prestige of owning a marquee European brand in Peugeot.”

Peugeot Bulacan embraces the new brand identity for Peugeot dealerships, emphasizing the redesigned Peugeot logo. This new visual identity, characterized by minimalism and elegance, underlines Peugeot's shift towards the upmarket segment. The transformation is evident in the showroom's design, featuring a modern and inviting facade that prominently displays the new Peugeot logo, the brand name in a new font, and the dealership locator set against a blue backdrop.

Like other Peugeot dealerships, the Bulacan outlet is a “3S” facility, encompassing full operational support for sales, service, and spare parts. The showroom has a five-car display capacity with a comfortable central space that allows the cars on display to be the main attraction on the floor. Walls are predominantly in white, which help to achieve a cleaner and aesthetic feel to the space.

Peugeot Bulacan has a full-service facility area complete with multiple service bays for quick service, examination, general repairs, and car washing, and is equipped with diagnostic technology and spare parts. The dealership also takes pride in its dedicated service technicians exclusively trained for Peugeot vehicles.

“Today marks another milestone for us as we embark on this strategic partnership with the Autospeedygo Group. We share the same passion and vision of bringing the Peugeot experience to more Filipinos, and we are thrilled and optimistic about the prospects of this collaboration,” said Raoul Picello, Managing Director of Astara Philippines.

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