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January 26, 2014

Chevrolet Philippines Achieves Impressive 52% Growth in 2013

Chevrolet Philippines has achieved unprecedented record numbers in terms of sales this past 2013. Chevrolet unit sales now ranks 9th overall in the Philippine automotive industry with an impressive 52% growth from 2012 to 2013 and a total of 5,058 sales for the year.

In December 2013, the brand exceeded expectations and saw a boost in sales by posting an 84.8% improvement against its December 2012 performance with 634 units sold. This record month, was led by the Chevrolet Trailblazer SUV (Sport Utility Vehicle) and the Chevrolet Colorado pick-up truck.

The ‘Bowtie’, as it has come to be known and loved, has brought quality American engineering to Philippine shores and has put Filipinos behind the wheels of heritage rich cars. Since its re-introduction to the local market last 2009 by its exclusive importer and distributor Chevrolet Philippines-The Covenant Car Company Inc. (TCCCI), the brand has steadily grown to capture a significant share of the Philippine automotive market through innovative products and equally excellent service.

Driven to Serve

Reinforcing the brand’s commitment to “Re-Ignite the Passion for Chevrolet”, TCCCI has ramped up its number of dealerships from 12 to 20. The number of Chevrolet dealerships nationwide is projected to grow to 29 fully operational stations by the end of 2014.

By adding to its number of contact points, Chevrolet will be better equipped to deliver its guaranteed quality service. The brand prides itself in providing its clients with only the best in terms of service as evidenced by the recognition it received from independent award giving body J.D. Power Asia Pacific for excellent customer service for two straight years – 2011 and 2012.

What stands out about the brand is its ability to motivate and inspire its personnel to adhere to Chevrolet’s international standards. In fact, two Filipinos recently won top honors at Chevrolet’s annual BEST of the BEST competition held last year in Bangkok, Thailand. The event is designed to improve the level of technical skills and aftersales service across the growing network of Chevrolet dealerships throughout the Southeast Asian region.

Pride in Performance

Apart from going the extra mile to support and sustain the rapidly growing Chevy community, it’s Chevrolet’s products that truly define what the brand is all about. The comfort, class, and prestige that come with driving a Chevy exceed all other perks owning a bowtie delivers.

Starting with the new and improved Chevrolet Trailblazer, the Trailblazer’s sleek exterior plus the cozy and functional interior is complemented by a new 2.8-liter Duramax engine placing it leagues ahead of its rivals.

The Trailblazer, simply put, is everything Filipino drivers want. Chevrolet puts power, performance, capacity, refinement, versatility, toughness, durability, efficiency and comfort all in a single package. Bringing all of these aspects in has earned the Trailblazer top marks as the brand’s highest selling product.

Along with its flagship unit, Chevrolet also brings a variety of models for drivers of all types to choose from. From the mini-passenger Chevrolet Spark, subcompact Chevrolet Sonic, ‘2011 Car of the Year’ compact sedan Chevrolet Cruze, to more prestigious models like the diesel-engine compact SUV Chevrolet Captiva, multi-purpose vehicle Chevrolet Orlando, as well as its full-sized luxury SUV Chevrolet Suburban, the brand puts forth its best foot forward with all of its car models.

Chevrolet pushes the envelope and continues to re-shape the Philippine’s street landscape with its latest models. Among these new line of Chevy rides is the Chevrolet Malibu Executive Sedan, the 7-seater AUV Chevrolet Spin, the commanding mid-size SUV Trailblazer and the improved DURAMAX-powered pick-up truck Chevrolet Colorado, which recently won ‘Pick-up of the Year’ award at the 2013 Bangkok International Motor Show.

Finding New Roads

Chevrolet Philippines expects another big year this coming 2014. With a new promise to “Find New Roads”, the brand is committed to place the Chevy community at the heart of what it does. Chevrolet continues to find ways to deliver better service, affordable sales programs and bring in new vehicles that fits the market.

“This is the best time to be with Chevrolet. We have the right products, the right network, and a focused and passionate management that will do everything to deliver on the brand’s promises,” says Atty. Albert Arcilla, President and Managing Director of TCCCI.

Chevrolet is a name and brand that has truly embedded itself not only in the consciousness of car enthusiasts but of the general public as well. This was accomplished with over a century of experience in manufacturing some of the world’s best automobiles, from reliable machines to top-tiered performance vehicles along with world –class customer service.

A name is just a name. However, if it is built on a promise of perfection and proven through years of delivery and execution, a name turns into something greater. Through the years, Chevrolet has forged an image that exudes trust and confidence. There’s seems to be no slowing down as it will continue to do so, well into the foreseeable future.

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