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March 19, 2018

Firestone Returns to Philippines as Bridgestone's Budget Brand

One of the world’s biggest and most popular tire brands, Firestone, returns to the Philippine market this year to service the massive compact car segment. With Firestone’s comeback, it provides car owners in the country high-quality, but affordable OE replacement tires.

A subsidiary of Bridgestone since 1988, Firestone’s return to the local motoring scene is backed by Philippine Allied Enterprises Corporations (PAEC), the official distributor of Bridgestone in the Philippines.

“We’re excited to bring the iconic Firestone back,” said Steven Tagle, Assistant Vice President for Sales of PAEC. “As a brand built on quality and dependability, our customers can look forward to affordable tires that will keep them safe and comfortable on the road.”

Firestone is set to make its mark in the small car category with the FS100 touring tire, a value-for-money product delivers exceptional road handling matched with ride comfort.

The Firestone FS100 was developed to give motorists a well-balanced performance through a sophisticated tread design along with a compound that provides good grip in both wet and dry road conditions. For safe wet braking, the tire features wide main grooves and highly-slanted diagonal slits that disperse water while minimizing tire deformation. A reinforced sidewall construction also provides superior stability with better protection against sidewall cuts.

The FS100 range fits 14 and 15-inch wheels, which are the most common original wheel sizes for the compact vehicles.

“For a state-of-the-art, high-quality tire, the FS100 offers exceptional value that will be difficult for any competitor to match,” continues Tagle. “We’re bringing both quality and safety within the reach of our consumers, and at a price tag that we’re sure will make a budget-conscious market very happy.”

This claim is backed up by the fact that some Firestone FS100 fitments are up to 30 percent cheaper than similarly sized Bridgestone tires.

Car owners can visit the following selected authorized Bridgestone dealers nationwide to get their very own set of Firestone FS100 touring tires:
  • National Capital Region: Alpha Performance (Marikina City), FB Ladao (Quezon City), AutoActive (Quezon City), Tire Wizard (Pasig City), Garage Plus (San Juan), MBBCI (Muntinlupa), Gatchalian Tan (Paranaque)
  • Luzon: Yormine (Rizal), Jocar (Bulacan), Windtunnel (Pampanga – Clark), GNS (Pangasinan – Dagupan), Motorhub (Nueva Ecija), Transworld (Ilocos), LSIT (Batangas), Towerking/Tirestar (Batangas), Serapio (Bicol), Legazpi Tire Depot (Bicol), Alpha One (Cavite), Bethro (Quezon Province)
  • Visayas: Highway Tire Supply (Bacolod City), Buen Viaeje Tire Corp. (Iloilo City)
  • Mindanao: Le Tires (Koronadal), Le Tires (General Santos City), Mega Wheels Center (Pagadian City), Lomex Car (Iligan City), Echo Wheels Marketing (Butuan City), Mega Ultra Sales (Surigao City)

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