Omoda, the upcoming Chinese brand slated to arrive before the end of 2023, is promising a “full ownership ecosystem” that goes beyond the traditional sales and aftersales channels.
With the O-Universe, Omoders (their official corporate term for Omoda owners), will unlock various perks and exclusive deals making them feel the “Omoda Lifestyle” even when they’re not inside or using their car.
The O-Universe will be divided into four categories:
- O-Fashion – Omoda owners will enjoy discounts on selected premium fashion and sporting brands, and will gain access to special sales before they are opened to the public.
- O-Club – Omoda owners get access to social happenings, VIP invites to weekend clubs, discounts on travel and leisure packages, and special discounts on selected restaurants.
- O-Life – Omoda owners get rebates and advices on fuel rates with its fuel partner, and Omoda owners will also be included in CSR activities such as Environmental Runs, Outreach programs, etc.
- O-Lab – Omoda will create platforms and avenues, in the form or webpages, forums and events, where the brand will listen directly to customer feedback. This will spark an idea of “user co-creation,” encouraging customers to have input on what the brand needs to improve on, or what they expect to see in upcoming models.
Omoda and Jaecoo Philippines is scheduled to launch in the Philippines by the 4th quarter of 2023 starting with the Omoda 5 Turbo (lead photo), Omoda 5 EV, and the Jaecoo 7.
O-MG!
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