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May 24, 2024

General Tire Re-Enters Philippine Market

General Tire has re-entered the Philippine market now distributed by YHI Philippines, a distributor of automotive products such as tires, lubricants, and industrial batteries.

An American brand with over 100 years of manufacturing experience, General Tire has become a trusted name in the tire industry.

Jason Delloso, General Manager of YHI Philippines, talked about their vision when it comes to the brand’s progression in the country, “It will be our mission to carry on the brand’s legacy. We are looking forward to growing General Tire’s market share with the initial lineup of products, as we anticipate additional tire models in the future. The brand’s advancement is guided by our strong drive to market new sizes and patterns that will cater to a larger audience in the local SUV and 4x4 scene.”

As the event was graced by Jimmy He, Senior Manager for International Business Development YHI International Limited, he shared the longstanding presence of the brand worldwide. “General Tires stands as a beacon of innovation and excellence. It has a brand history of more than 100 years, with diverse success stories proven in the US. It is our honor to bring this distinguished brand into the Philippines as a part of our important tire portfolio,” said He.

Continental, the company that took General Tire under its wing in 1987 has been expanding its reach in Asia Pacific, with a true testament of commitment that is signified by their brand new manufacturing plant in Thailand. Jaey Wang, Continental’s Head of Sales and Marketing for Asia Pacific Export Markets proudly said, “As we established one of the most technologically advanced plants in APAC, we are now able to supply the best quality General Tire products with a shorter lead time.” This means that the Philippine market is about to enjoy an extensive range of tires from the brand, as the country’s overlanding community expands significantly year on year.

General Tire is best known for its SUV and pickup tire technology that delivers unmatched performance across all types of terrains.

With handling and comfort being the priority, the Grabber HT6 gives the driver the best experience on the highway. Recommended for everyday use, and one that is most reliable for the urban lifestyle.

For the ones with an ultimately dynamic lifestyle, the Grabber AT6 highlights adaptability, and provides all-terrain toughness that does not sacrifice on-road comfort. Experience exceptional off-road traction across rough environments, and cruise enjoyably with its low-noise highway performance.

With its all-terrain studdable and symmetric patterns, the Grabber A/Tx is the set that really means business for all overlanding enthusiasts. This next-generation, aggressive all-terrain tire provides exceptional off-road capability and durability. Carrying a Three-Peak Mountain Snowflake badge, this tire is certified to perform exceptionally in all weather conditions.

Fitted for extreme adventures, the Grabber X3 will conquer the roughest conditions for SUVs and trucks that are meant to play in the wild. Designed to grip mud, dirt, and rocks, this is the weekend companion that will never dampen your thirst for thrills.

General Tire is now available nationwide via Wheel Gallery, Gears, Tri-J Marketing in Cebu, and Power Point Enterprises Cagayan De Oro

As part of their Philippine expansion, General Tire is open to interested tire dealers and aftermarket shops who wish to offer the brand in their respective areas. For inquiries on how to become a dealer, you may contact +63 917 854 2985.

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