Honda is dropping the e:HEV branding for its next-generation hybrid and opting for something more SEO friendly: Honda Hybrid (read more about our first-hand experience with the Honda Hybrid).
Although “e:HEV” has started gaining recognition even in markets such as the Philippines, admittedly, the term doesn’t roll off the tongue as well. Given that the Japanese carmaker is banking on hybrid electric vehicles (they’re reallocating its development and production resources to that end), it makes sense for them to do a re-branding exercise.
Based on the technologies found in the e:HEV, the original Honda two-motor hybrid system, Honda Hybrid has two aims: to improve fuel efficiency and to improve the overall driving performance. This will be done through the expansion of the operating range of the high-efficiency engine and the improvement of the efficiency and downsizing of the drive unit.
Moreover, the next-generation hybrid models equipped with Honda Hybrid systems will be built on the newly developed platform that achieves both optimized rigidity and weight reduction. It’ll be done through the adoption of a new approach to body rigidity management making the vehicle behavior as if the body is flexing during cornering and improving roadholding performance.
In addition, new features such as a Motion Management System, original Honda integrated control technology, and a newly developed electric all-wheel-drive system (e-AWD), will enable those models to deliver a high-quality and exhilarating driving experience at the will of the driver, appealing to all senses of the driver, while providing peace of mind.
Honda plans to roll out vehicles equipped with the Honda Hybrid before the end of 2027. Plans are underway to launch 15 hybrid electric vehicles globally by the end of the fiscal year ending March 31, 2030.

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