Xpeng has named actress, television host, and recording artist Anne Curtis as its official brand ambassador in the Philippines.
The choice of Curtis as brand ambassador reflects the values she shares with Xpeng: confidence, curiosity, and a forward-looking spirit. As someone who has stayed at the top of her game across film, television, hosting, and music, she is an aspirational Filipino talent whose sophisticated yet approachable profile reflects Xpeng’s own path of redefining luxury mobility with Physical AI. Through this partnership, Xpeng aims to make advanced EV and intelligent vehicle technology feel closer to Filipino consumers.
“Anne brings together elegance, energy, intelligence, and authenticity,” said Hanna Tao, Southeast Asia Marketing Director of Xpeng. “She is modern, stylish, and constantly evolving, while staying true to her audience. As we begin our journey in the Philippines, we are excited to have her as our partner in bringing Xpeng’s premium and human-centered vision of intelligent mobility to Filipino drivers.”
For Curtis, it all started behind the wheel of the L03. “Ever since I first drove the Xpeng L03, I’ve wanted people to experience it for themselves. It’s smart, stylish, and makes every drive feel new and exciting. If you’ve been waiting for the right time to go electric, Xpeng makes it so easy to say yes. I’m happy that more Filipinos will soon be able to drive an Xpeng home,” she says.
Xpeng is a global Physical AI company that develops AI-powered electric vehicles and other intelligent machines designed to perceive, understand, and respond to the physical world. More than 40 percent of its workforce is dedicated to research and development across artificial intelligence, software, robotics, and advanced mobility. The company develops its artificial intelligence technologies, driver assistance systems, intelligent vehicle operating systems, powertrains, and electrical and electronic architecture in-house. By the end of 2025, Xpeng had established a presence in 60 countries and regions. Its cumulative vehicle deliveries worldwide exceeded 1.2 million as of July 31, 2026.
Last September 25, Xpeng Philippines launched as a direct subsidiary of Xpeng. It’s the company’s first subsidiary in Southeast Asia.
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