Search CarGuide.PH

October 20, 2026

New Car Sales Rebound Last September As Toyota Widens Gap At The Top


New car sales recover strongly last September, selling more than 40,240 units according to industry estimates and official CAMPI-TMA data. This makes it the third-highest monthly sales performance of the year. It is also a 17 percent increase versus August 2026. ICE sales rebounded 19 percent, while electrified vehicles (xEVs) jumped 14 percent (based on full available industry data).

With less weather-related disruptions (not to mention the “ghost month” phenomenon), CAMPI-TMA members report that September 2026 sales reached 35,722 units—a 20.6 percent month-on-month increase compared to August. 

There are double digit month-on-month increases across all vehicle categories:
  • Passenger Cars: +20.6% (7,799 units)
  • Commercial Vehicles Cat. 1 (Asian Utility Vehicles & MPVs): +35.5% (6,518 units)
  • Commercial Vehicles Cat. 2 (Light Commercial Vehicles): +18% (20,553 units)
  • Commercial Vehicles Cat. 3 (Light-Duty Trucks & Buses): +29.4% (489 units)
  • Commercial Vehicles Cat. 4 (Medium-Duty Trucks & Buses): +48.7% (293 units)
  • Commercial Vehicles Cat. 5 (Heavy-Duty Trucks & Buses): +133.3% (70 units)
According to CAMPI President Jose Maria Atienza, breaching the 40,000-unit monthly sales mark reflects positive market movement.

However, a closer look at CAMPI-TMA data reveals that this figure is still 5.8 percent lower than the same month last year’s. All segments show declines with the heaviest hit segment being the price-sensitive CV Cat. 1 (Asian Utility Vehicle & MPV) segment with a 17.9 percent year-on-year decline. The hardest hit brands include Mitsubishi (-44.3 percent), Nissan (-47.9 percent), and Suzuki (-11.3 percent). The only segment to show an increase? CV Cat. 5 (Heavy-Duty Trucks & Buses) which is up +1.4 percent.

In terms of brand rankings last September, Toyota has once again surpassed the 50 percent market share. This means that last month, 1 out of every 2 new vehicles sold was a Toyota. Mitsubishi retains a comfortable second spot, but the rest—from third all the way to tenth—is hotly contested with barely any difference between them.

Here’s how the rest of the brands ranked:

September 2026 New Car Sales Ranking (Market Share in %)
  1. Toyota – 18,157 (50.83%)
  2. Mitsubishi – 3,962 (11.09%)
  3. Suzuki – 1,466 (4.1%)
  4. Ford – 1,187 (3.32%)
  5. Honda – 1,136 (3.18%)
  6. Geely – 1,023 (2.86%)
  7. Isuzu – 1,006 (2.82%)
  8. MG – 979 (2.74%)
  9. Omoda Jaecoo – 972 (2.72%)
  10. VinFast – 865 (2.42%)
  11. Nissan – 856 (2.4%)
  12. Hyundai – 720 (2.02%)
  13. Tesla – 588 (1.65%)
  14. Jetour – 560 (1.57%)
  15. GAC – 437 (1.22%)
  16. Kia – 403 (1.13%)
  17. GWM – 262 (0.73%)
  18. Hino – 202 (0.57%)
  19. Foton – 153 (0.43%)
  20. JMC – 145 (0.41%)
  21. Chery – 111 (0.31%)
  22. BMW – 110 (0.31%)
  23. Mazda – 106 (0.3%)
  24. Fuso – 87 (0.24%)
  25. BAIC – 65 (0.18%)
  26. Changan – 60 (0.17%)
  27. Subaru – 45 (0.13%)
  28. Mercedes-Benz – 32 (0.09%)
  29. Man Trucks – 11 (0.03%)
  30. Jaguar Land Rover – 7 (0.02%)
  31. Hongqi – 4 (0.01%)
  32. Dodge Jeep Ram – 4 (0.01%)
  33. Ferrari – 1 (0.00%)
Commercial Vehicles led all new vehicle sold last September with 78.17 percent, while Passenger Cars accounted for 21.83 percent.

Here are the Top 10 brands of each vehicle segment:

September 2026 Top 10 Best-Selling Passenger Car Brands
  1. Toyota – 4,957 units
  2. Suzuki – 638 units
  3. Honda – 549 units
  4. Geely – 492 units
  5. Mitsubishi – 386 units
  6. MG – 261 units
  7. GAC – 179 units
  8. Tesla – 116 units
  9. BMW – 110 units
  10. Mazda – 34 units
September 2026 Top 10 Best-Selling Commercial Vehicle Brands
  1. Toyota – 13,200 units
  2. Mitsubishi – 3,576 units
  3. Ford – 1,182 units
  4. Isuzu – 1,006 units
  5. Omoda Jaeco – 972 units
  6. VinFast – 865 units
  7. Nissan – 847 units
  8. Suzuki – 828 units
  9. MG – 718 units
  10. Hyundai – 714 units
Electrified Vehicles (xEV) sales continue to rise thanks to volatile fuel prices. Last September, a total of 8,959 xEVs were sold among CAMPI-TMA members—a 26.7 percent month-on-month jump and a whopping 300.5 percent jump year-on-year.

xEVs now account for 25 percent, or 1 out of every 4 new vehicles sold last month. Hybrid Electric Vehicles (HEVs) continue to lead with 3,933 units sold, followed by Battery Electric Vehicles (BEVs) with 3,075 units. Plug-In Hybrid Electric Vehicles (PHEVs) account for 1,951 units.

September 2026 Battery Electric Vehicle Sales
  • Hongqi – 1 unit
  • Ford – 3 units
  • Foton – 14 units
  • GAC – 364 units
  • Geely – 501 units
  • JMC – 16 units
  • Hyundai – 1 unit
  • Changan – 9 units
  • Mercedes-Benz – 15 units
  • Kia – 8 units
  • Omoda Jaecoo – 599 units
  • Toyota – 52 units
  • Tesla – 588 units
  • MG – 38 units
  • BMW – 1 unit
  • VinFast – 865 units
September 2026 Plug-In Hybrid Vehicle Sales
  • GAC – 10 units
  • Geely – 345 units
  • Changan – 26 units
  • Jaguar Land Rover – 3 units
  • Mercedes-Benz – 3 units
  • Jetour – 548 units
  • GWM – 214 units
  • Mitsubishi – 14 units
  • Omoda Jaecoo – 194 units
  • MG – 416 units
  • BMW – 89 units
  • BAIC – 21 units
  • Chery – 68 units
September 2026 Hybrid Electric Vehicle Sales
  • Mazda – 45 units
  • Ford – 370 units
  • Foton – 2 units
  • GAC – 31 units
  • Honda – 108 units
  • Hyundai – 74 units
  • Kia – 75 units
  • GWM – 26 units
  • Subaru – 31 units
  • Nissan – 72 units
  • Omoda Jaecoo – 179 units
  • MG – 137 units
  • Toyota – 2,737 units
  • BAIC – 43 units
  • Chery – 3 units
For the first nine months of 2026, xEVs have sold 54,372 units—with 16,006 being BEVs, 10,672 being PHEVs, and 27,694 being HEVs. In total, it accounts for 17.71 percent of all new vehicles sold—a 163 percent year-on-year increase.

January to September 2026 Battery Electric Vehicle Sales
  • Total BEV: 16,006
    • Hongqi – 28
    • Ford – 93
    • Foton – 67
    • GAC – 1,350
    • Geely – 2,043
    • JMC – 26
    • Hyundai – 6
    • Changan – 156
    • Mercedes-Benz – 68
    • Jetour – 35
    • Kia – 62
    • Nissan – 13
    • Omoda Jaecoo – 2,443
    • Toyota – 256
    • Tesla – 3,460
    • MG – 366
    • BMW – 95
    • Lynk & Co – 21
    • Chery – 1 
    • VinFast – 5,417
January to September 2026 Plug-In Hybrid Electric Vehicle Sales
  • Total PHEV: 10,672
    • GAC – 53
    • Geely – 2,090
    • Changan – 385
    • Jaguar Land Rover – 15
    • Mercedes-Benz – 88
    • Jetour – 3,405
    • GWM – 487
    • Mitsubishi – 21
    • Omoda Jaecoo – 838
    • MG – 1,487
    • BMW – 573
    • BAIC – 134
    • Lynk & Co – 57
    • Chery – 1,039
January to September 2026 Hybrid Electric Vehicle Sales
  • Total HEV: 27,694
    • Mazda – 398
    • Ford – 3,781
    • Foton – 29
    • GAC – 107
    • Honda – 1,288
    • Hyundai – 376
    • Kia – 535
    • GWM – 69
    • Subaru – 120
    • Nissan – 535
    • Omoda Jaecoo – 1,349
    • MG – 1,148
    • Toyota – 17,556
    • BAIC – 325
    • Chery - 78

No comments:

Post a Comment

Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.