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August 6, 2021

Lotus Shows Off New Retail Identity

After showing off its all-new Emira, Lotus is now showing the world where it’s going to be sold. The first Lotus showroom to feature the brand’s new retail identity is now open for business in Manama, the capital city of Bahrain.

The new Lotus retail identity is based on a design language and philosophy for Lotus retail environments worldwide that draws directly on the company’s design and engineering prowess. Sculptural and artistic in its execution, it captures the energy of the brand as it transforms from a UK sports car company to a genuine performance car player on the world stage.

Agile, beautifully crafted, and utilizing the latest technologies, the new retail identity delivers an integrated physical and digital experience of the Lotus brand and product.

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