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November 6, 2012

Mitsubishi to Celebrate Mirage Launch with 'Mirage Music Festival and Expo' on November 16


Mitsubishi Motors Philippines Corporation (MMPC) is pleased to announce the much awaited launch of the all-new Mitsubishi Mirage on November 16.  With this, MMPC will be treating its valued customers and the general public to a night filled with fun and awesome music as it holds the Mirage Music Festival at the SM Mall of Asia Concert Grounds.  Simply as exciting as driving home the all-new Mirage, MMPC promises you to experience an overwhelming night of surprises and an array good music from some of the country’s top OPM bands such as Pupil, General Luna, Up Dharma Down, Urbandub and a lot more.

Aside from the superb band lineup for the Mirage Music Festival, MMPC will also giveaway exciting raffle prizes such as iPads, Toshiba Netbook, Toshiba LCD TVs, and cool Mirage exclusives such as T-shirts, Mirage USB drives and wireless PC mouse.

Philippine Hyundai Technicians Win in First Hyundai Global Service Competition


Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, proudly announces that two Filipino Service Advisors (SA) from the HARI dealership network won top honors at the 1st Hyundai Service Advisor Championship. Mr. Eduard de Guzman, who landed among the top 10 finalists, and Mr. Rommel Agpoon, stood out from among 62 participants from 44 countries to bag the Outstanding Skills and Recognized Skills Awards respectively, exhibiting Hyundai's continued commitment to service excellence.

Review: 2012 Chevrolet Colorado LTZ 4x4 M/T

Photos by Ulysses Ang
Car engineers and designers work on new products three to five years before the eventual market versions show up on the showroom floor. For Chevrolet, this would mean they’ve been carefully crafting and honing their Colorado pick-up as early as 2007; and at the time, the pick-up market was vastly different. Pick-ups were small, simple, and largely uncomfortable.

Boy, how times have changed. Fast-forward to today and pick-ups have become more of everyday vehicles: it transports the kids to school and the wife to work while still being able to do a bit of hauling every now and then. For all intents and purposes, buyers are now looking at pick-ups as alternatives to compact crossovers especially given the higher cost of unleaded gasoline as well as the poor condition of Philippine roads and their propensity to flash flood. In this regard, Chevrolet was caught napping.

October 30, 2012

Mediacorp Subaru Challenge 2012 Crowns Winner After 78 Hours


The MediaCorp Subaru Challenge 2012 – The Asian Face-Off came to a sensational close today, with 42-year-old Singaporean Gan Yu Shen Tholmas taking top honors in a grueling 78 hours 30 minutes face-off, clocking the second longest winning time in the 11 years of the Challenge.

The three-time participant, Mr. Gan, was a direct entry contestant who was selected from an online competition organized by Motor Image on the “I Love Subaru’ Facebook fan page.

Pouring Rain Reduces Subaru Challenge Participants to 36 After 54 Hours


A late afternoon heavy downpour today brought welcome relief to contestants who braved the unusually hot weather conditions for more than 50 hours in the MediaCorp Subaru Challenge 2012 – The Asian Face-Off.  

The rain renewed optimism among the remaining 36 contestants in the 11th annual event - 25 from Singapore and 11 from nine regional teams, facing off at Ngee Ann City Civic Plaza for the top prize of a Subaru car. 

Review: 2012 Subaru Impreza 2.0i-Sport and XV 2.0i


In any family, there’s always a degree of sibling rivalry going on. Whether it’s comparing which one shoots hoops better or aces more tests, pitting siblings in what seems to be a head-to-head grudge match is almost unavoidable in any family. Naturally, this comparison is much more heated when you’re talking about twins—people typically comment that one is more handsome or smarter than the other.

October 29, 2012

Heat, Humidity Take Toll on Subaru Challenge Participants; Contestants Down to 80


The heat and humidity ignited the fighting spirit in contestants today at Asia’s biggest endurance challenge.

As an added incentive to spur the contestants on, organizers declared an additional cash prize of S$5000 for the second place winner.

As the contest entered its second night, in what is expected to be an arduous face-off to win the top prize, 80 contestants remain, with 30 from the regional teams and 50 from Singapore.

October 28, 2012

High Spirits Buoy Subaru Challenge Participants

The high heat and humidity did little to lower spirits yesterday at the start of Asia’s biggest endurance challenge.

The Mediacorp Subaru Challenge 2012 – The Asian Face-Off, now in its 11th year, kicked off at 1pm yesterday at Ngee Ann City Civic Plaza, with 400 participants from 10 countries across the region vying to win a Subaru car.

October 27, 2012

MediaCorp Subaru Challenge 2012 Kicks Off


Asia’s most anticipated endurance challenge kicked off at 1pm sharp today at Ngee Ann City’s Civic Plaza, with 400 participants from around the region vying to win a much coveted Subaru Car.

More than 900 competition hopefuls thronged the event site this morning, some as early as 7am, for the chance to take part in the final qualifying round and go into what is expected to be an arduous, four-day face-off to win the top prize of a Subaru car, additional titles and cash prizes.

Driving Change with Caltex Fulfills Dreams of Smokey Mountain Kids


Change is about to happen at Smokey Mountain as Caltex’s latest social investment initiative, Driving Change with Caltex, makes a stop at Manila’s once dumpsite with the goal of providing the children in the community an avenue where they can play and rebuild the childhood joys they had missed out on due to poverty. 

Driving Change with Caltex is the company’s latest reality community project show, in partnership with Fox International Channels (FIC), which harnesses the power of social media to embark on regional social efforts, from October 5 to November 4, 2012, spanning five Caltex markets in Asia—Malaysia, Hong Kong, Thailand, Philippines, and Singapore.

October 26, 2012

Volkswagen Appoints Ayala Corporation as Philippine Distributor


Volkswagen AG, Europe's largest car maker, has chosen to partner with one of the Philippines' largest and most respected business groups, Ayala Corporation. In a statement issued from its headquarters in Wolfsburg, Germany, Volkswagen announced the appointment of Ayala's wholly owned subsidiary, Ayala Automotive Holdings Corporation, as the Philippines distributor of Volkswagen passenger vehicles. This distributorship agreement brings together two premiere corporate names to compete in an industry with high growth potential.

Ferrari Sets Guinness Record for Largest Parade


Ferrari recently set a record-breaking parade of 964 Ferrari cars during the Ferrari Racing Days at the Silverstone Circuit in the UK. The event has been officially entered into the Guinness Book of World Records. Having previously set a record of 385 cars at Silverstone in 2007, the record was then transferred to Japan in 2008 with a parade of 490 Ferrari cars at the Suzuka circuit. Ferrari, together with the Ferrari Owners Club of Great Britain, were determined to take the record back in style and have now raised the bar to heights that will take some beating; at one point in the parade when all the cars were moving simultaneously, there were only less than 250 meters or 820 feet separating the lead car from the tail of the parade, meaning that the entire 3.66-mile Silverstone Grand Prix circuit was filled with Ferraris, three wide across the track.

October 23, 2012

Review: 2012 Honda Civic 1.8 EX

Photos by Ulysses Ang
For the life of me, I can’t seem to understand women and their almost-infinite choice of clothing styles. More than once, I’ve been accused of not paying attention to what my wife wears when she readily points out that her blouse today has got wider stripes compared to the one she wore yesterday. I mean, stripes are stripes. But the tables are turned when it comes to cars where I can readily point out each make and model based on a particular view, part, or sometimes even just by the engine sound. So when I drove up in the all-new Honda Civic, the first thing she asked? So what’s new?

Peugeot Roars Back into Philippines


Honed and perfected through more than a century of experience, Peugeot automobiles have become a synergy of style and technology epitomized by its tag line of “Motion & Emotion”. What started out as a manufacturer of bicycles has become Europe’s second largest selling automobile brand and the world’s leading producer of diesel engines. With such a reputation, Peugeot is surely a force to be reckoned with, and all they need is the best local partner to grow the business in the Philippines. That partner has arrived through Eurobrands Distributors, Inc. and now they are setting their sights on leading the luxury car segment.

October 22, 2012

Ford Cainta Opens, Showcases Brand's New Look


Ford Philippines celebrated the continued expansion of its nationwide dealer network with the opening of Ford Cainta, the first of 12 new authorized dealerships the company will open over the next six months.

The additional 12 locations will expand Ford’s dealer network by 50 percent, bringing the total number of authorized Ford dealerships to 35 in the Philippines.

Search for 2012-2013 Philippine Car of the Year Begins


With three test weekends down, qualitative testing for the 2012 - 2013 Car of the Year Philippines (COTY-P) has been as much a mix of vehicles as of respective reactions. Various configurations of four-wheeled personal transport - from the pint-sized, front-wheel-drive Hyundai EON to the mechanically-balanced, four-wheel-drive Subaru Impreza sedan to the mobile-boardroom Chrysler Town and Country minivan - have been put through their paces through either the North or East Triangle loop of Quezon City, always departing from the bright, expansive, and well-secured staging area provided by the official test venue ETON Centris, located at the busy corner of EDSA and Quezon Avenue.

Hyundai POPArt Contest Voting Only Until October 28!


Help pick the final 12 winners by voting from over 500 qualified entries to the Hyundai POPArt Contest.
   
Official voting period runs from October 16 to October 28 at Hyundai Philippines’ official Facebook page. You may vote for as many entries as you like. However, only one vote per entry is allowed daily. Fifty lucky voters will win exclusive Hyundai merchandise. Popularity of choices consists 20% of the final judging criteria.

The 12 winners will receive a cash prize of Php 50,000 each and a chance for their artwork to be part of Hyundai Asia Resources, Inc.’s (HARI) 2013 Hyundai Calendar and limited edition merchandise.
The Hyundai POPArt Contest, launched by HARI is a competition that brings together aspiring Filipino artists in its advocacy to promote home-grown talent and to showcase the beauty and uniqueness of Filipino art and culture.

Last Few Days for Honda Accord Special Offer


Honda Cars Philippines, Inc. (HCPI) will offer Accord buyers big savings and attractive financing options this month of October. Accord buyers can choose either a low interest or low down payment scheme through UnionBank. At the same time, all-in and zero discount packages will also be available. In addition, Honda will provide a Special Financing Assistance that Accord buyers can apply to any of these financing options to get added savings. For cash buyers, special discounts can be availed.

The Honda Accord provides its owner with a commanding presence, powerful yet fuel efficient driving performance, spacious interior and high level of safety. With this new offer from Honda, owning an Accord just became easier.

This offer is available until October 31, 2012 only. For more information, customers may visit any of the 28 Honda authorized dealerships or UnionBank branch nationwide or log on to www.hondaphil.com.

Volvo Now Offering Polestar Performance Package on Selected Models


Volvo Philippines goes full throttle as it now offers performance tuning for late-model Volvo gasoline and diesel turbocharged engines. The tuning is not limited to any single car and this makes the power boost available for a wide variety of old and new Volvos. Volvo works closely with its official motorsports partner, Polestar, and its team of engineers who have run Volvo official motorsport since 1996. Together, they developed the technology to ensure exhilarating driving wrapped in world-renowned Volvo safety.

October 16, 2012

AVID Posts 20% Growth to Cap 3rd Quarter


The Association of Vehicle Importers and Distributors, Inc. (AVID) announced its January to September sales record of 21,762 units, up by 20% from 18,086 units in the same period last year. Both the Passenger Car (PC) and Light Commercial Vehicle (LCV) categories saw positive growth. In the same period, PC sales maintained a robust pace with 38% growth to 12,931 units sold as opposed to 9,343 units sold. Leading the pack of gainers for this period were British United Automobiles, Inc. (MINI), The Covenant Car Company, Inc. (Chevrolet) and Hyundai Asia Resources, Inc., posting 35%, 26%, and 15% growth respectively. Likewise, the LCV category saw a 1% rise to 8,831 units sold versus 8,743 units sold in the first nine months of 2011.
For the month of September, while total sales fell by 9% year-on-year on the back of supply setbacks in the PC category, LCV sales rose by 31% to 1,005 units sold from 770 units sold on strong consumer demand.