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June 1, 2020

Changan to Change Name to Kaicene

Commercial vehicle distributor Berjaya Auto Asia, Incorporated and one of China’s “Big Four” automotive manufacturers, Changan International Corporation, jointly unveil a new brand in the Philippines that will usher in the future of the Chinese brand’s commercial vehicle offerings in the country.

Starting July 1, 2020, Kaicene will be the new brand name for Changan’s commercial and logistics models distributed by BAAI. Kaicene will continue to make its presence felt with three models dedicated to people, business, and logistics transportation - the Honor S, the Star Truck, and the X5 Truck.

The Kaicene brand name (pronounced as Kai-chen) is a new division wholly owned by Changan International Corporation. It represents the fusion of two ideals that the company aspires for - “凯 Kai” is a Chinese word associated with a song of triumph; and “程 Cheng", a Chinese word that represents a bright future. Kaicene models will continue to use the now familiar Changan “red arch” logo.

For more information about the new Kaicene lineup of light commercial and logistics vehicles, customers may visit the following showrooms and service centers, all of which are now open to serve the public:
  • Auto Asia Sta. Rosa
    National Road, Purok 3, Pulong Sta Cruz, Sta Rosa, Laguna
    Contact Number (02) 3485 7516
  • Auto Asia Otis, Manila
    1120 Quirino Avenue Extension, Paco, Manila
    Contact Number (02) 8561 0973
  • Auto Asia Davao
    Km. 7 Lanang, Davao City, Davao Del Sur
    Contact Number (082) 235 2700
  • Auto Asia Cagayan De Oro
    Km. 3 National Highway, Kauswagan, Cagayan De Oro City
    Contact Number (088) 855 888
  • Auto Asia General Santos
    General Santos National Highway, Apopong, General Santos City
    Contact Number (083) 551 1111
  • Auto Asia Butuan
    National Highway, Brgy. Baan, Butuan City
    Contact Number (085) 815 7700
Changan Philippines – Auto Asia will transition to Kaicene Philippines – Auto Asia by July 1 on its Facebook and Instagram accounts.

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