The GAC Group has made official the establishment of a directly run subsidiary, GAC International Philippines, Inc., that consolidates all GAC brands under one umbrella. It’s a reflection of the Chinese brand’s long-term commitment in investing in products, distribution networks, customer service, and operational capabilities in the country.
The Philippines is an increasingly important market for GAC Group in Southeast Asia. The direct operations model will have them working more closely with Filipino customers and partners, ensuring greater alignment between brand strategy, market execution, and customer experience.
Guided by the One GAC brand philosophy, GAC International Philippines will integrate its existing brands—GAC Motor, Aion, and Hyptec product and business presence in the Philippine market under a single unified GAC brand framework.
The integration will have them presenting a clearer, more consistent brand identity; an integrated sales channel; and a unified service standard.
GAC International Philippines will offer Filipino customers a broader and more diverse product portfolio and advanced technology experience, while empowering local dealers and partners with stronger momentum, clearer direction, and enhanced growth opportunities.
Over the course of 2026, GAC International Philippines plans to launch six to eight new products, progressively expanding its product portfolio in line with market demand.
Alongside brand and product integration, GAC International Philippines will optimize its operations and processes, solidify its dealer network support, and enhance its parts supply through localized warehousing and logistics improvements.
GAC International Philippines confirms that all authorized dealerships remain fully operational. Warranty coverage, aftersales services, and parts availability continue without disruption, ensuring customer confidence and peace of mind.
Great move by GAC China to directly control the local vehicle distribution operations of GAC Trumpchi,Aion and Hypetec vehicles in the Philippine market.
ReplyDeleteGAC will focus more on PHEVs and EVs in the Philippine market.
I do wish they'll improve their marketing/promotions and pricing.