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February 18, 2020

Smile Because the All-New BMW 1 Series is Set for Its Public Debut This Weekend

Put a smile on your face, because the BMW Joyfest returns this February 21 to 23, 2020 at the Bonifacio Global City, Taguig.

During the three-day event from Friday to Sunday, BMW is offering exclusive special pricing on the most of their automobiles, test drives for select models in their range, and limited-time offers on BMW Lifestyle merchandise.

While the event will display the likes of the BMW 5 Series, BMW 6 Series, and the X2, the headline is the public debut of the brand’s two most accessible models—the all-new BMW 1 Series and refreshed X1.

Known as the “F40,” the BMW 1 Series gets its most dramatic update yet (see lead photo), while offering a new platform for performance and versatility. Meanwhile, the BMW X1 is refreshed to continue its story as one of the most successful BMW models to date.

The BMW Joyfest 2020 will happen at the Big Bear Oval along 9th Avenue at the Bonifacio High Street Area in BGC.

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